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The PAS format

3 templates

The PAS format

The "Problem Agitation Solution" (PAS) email format is a persuasive email writing technique used in sales and marketing to engage potential customers or clients by addressing their pain points or problems, focusing those problems to make the recipient feel their impact, and then providing a solution. It's a way to structure your cold email to capture the recipient's attention and demonstrate how your product or service can solve their specific issues. Problem: Start by identifying and clearly stating a problem or pain point that your target audience might be experiencing. This should be a problem that your product or service can address effectively. Make sure the problem resonates with the recipient and is relevant to their needs or challenges. Agitation: After presenting the problem, agitate it by elaborating on the negative consequences or implications of not solving it. You want to make the recipient feel the pain or discomfort associated with the problem. Use emotional language and examples to make it relatable. Solution: Finally, introduce your product or service as the solution to the problem you've outlined. Explain how your offering can alleviate their pain and provide specific benefits or advantages. You can also include testimonials, case studies, or statistics to add credibility to your solution.
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How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.