Another formulaic approach, the PAS [Problem (sometimes Pain) – Agitation – Solution] format frames your message in three important parts. It's all about a pain point, how much that pain point really hurts and the solution that brings relief:Problem. Every business has a problem or a pain point that interrupts their operations, makes them spend too much, lowers productivity, etc. Agitation. The problem hurts so much because it results in A, B and C. How can you get out of this mess? Solution. Yes, there IS a way out! All you have to do is click here to find out more! Oh, sweet relief…
Subject line tip
Keep your subject lines direct and persuasive to pique the recipient’s interest and motivate them to open the email.
Personalization tip
Personalization can significantly improve engagement and response rates, making your outreach more effective.
Problem tip
Try to pinpoint a common pain point that your target audience can relate to and construct your problem statement around it.
Value tip
Showcasing your value through evidence or case studies can make your proposition more compelling and credible.
CTA tip
A compelling CTA should be clear, action-oriented, and linked directly to the next step you want the recipient to take.
Signature tip
Always include a professional signature in your emails to provide recipients with more information and options to connect with you.
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.