If you want to reach e commerce decision makers through cold email campaigns, there are quite a few choices out there. You could use one-size-fits-all tools for your outreach efforts. Or, you could use a specialized tool that lets you send cold emails to ecommerce leads. Today, we talk about Wavo.co – a tool for sending cold email campaigns in the ecommerce industry.
Let’s take a look at what this sales tool offers, how much it costs to access it as well as what alternatives your company should consider.
What is Wavo.co?
Wavo.co is an advanced AI-driven platform that helps send cold email campaigns for eCommerce businesses. It helps you craft personalized, effective outreach that engages potential customers and drives conversions, making it an essential tool for any online retailer looking to boost their marketing efforts.
Main features
Wavo.co offers a robust suite of features tailored for eCommerce businesses, including access to a vast database of 1.4 million industry contacts. The platform’s AI-powered email creator allows you to easily craft personalized emails, complete with dynamic insertions for a customized touch.
Additionally, Wavo.co includes an email warmup feature to enhance deliverability and ensure your messages reach the right audience.
Wavo.co pricing
To find out Wavo pricing, you’ll have to do extensive research and get in contact with their existing clients and customers. The truth is that Wavo does not have pricing available anywhere on its website.
In fact, their technology and tool are invite-only. You’ll have to apply to get an account for your company and there is no guarantee that you will get in. Your best bet is to connect with existing Wavo users to get support on pricing.
Reviews and downsides
Unfortunately, the situation is not ideal when it comes to Wavo reviews. If you want to find answers on how reliable the tool is, how good the personalization can be, how you can customize connections with leads… You’ll have to request to join this platform.
In other words, it can take you seconds to find reviews on Woodpecker on platforms such as G2 or Capterra. For Wavo, this is not possible.
Top alternatives for Wavo co in 2024
If you’re not excited about applying to use services in Wavo and you want more control over your cold email campaigns, it’s only natural that you’re looking for Wavo alternatives. Here are a few tools that will help you create personalized cold email campaigns that don’t miss the primary inbox.
Woodpecker
Woodpecker is a cold email tool for businesses of all shapes and sizes. It’s user-friendly and built to fit into your existing workflows while turning email into a profitable growth channel.
Whether you’re an agency or a small business, Woodpecker offers a range of features to help you connect with prospects more effectively.
Key features:
- Automated follow-ups with personalized messages: Save time and maintain consistent communication with your leads.
- A/B testing: Optimize your campaigns by testing different messages and strategies to see what works best.
- Easy integration and account onboarding: Get started quickly and connect with other tools seamlessly.
- Condition-based campaigns and manual tasks: Tailor your outreach based on specific conditions for more effective results.
- Email deliverability monitor: Ensure your emails reach the inbox, avoiding the dreaded spam folder.
- Timezone detection: Send emails at the optimal time for each recipient, increasing the chances of engagement.
- AI tools for creating personalized videos: Boost engagement by incorporating custom videos into your outreach.
- Warmup and recovery: Maintain and recover your sender reputation.
- Unlimited team members: Scale your outreach efforts without worrying about user limits.
While Woodpecker is packed with useful features, there are some considerations to keep in mind:
- No in-built LinkedIn automation tools: Unlike some competitors, Woodpecker doesn’t include LinkedIn automation. However, it does integrate with platforms like Hunter to support your cold outreach strategies across multiple channels.
Woodpecker offers flexibility with pricing that starts at $39 per month, making it scalable for businesses of different sizes and needs.
The best part is that you can get started with Woodpecker for free today!
Luna.ai
If you’re a small business looking for an effective cold email outreach platform, Luna.ai might be just what you need. Designed with small businesses in mind, Luna.ai offers a range of features to help you target and connect with the right leads, streamlining your email campaigns for better results.
Key features:
- Access to 275+ million leads: A vast database to find your ideal prospects.
- Upload your own leads: Easily import leads from CSV files or your CRM.
- Technographic information: Reveal the tech stack of your target companies.
- Company-level signals: Identify companies that are hiring or have recently secured funding.
- Target website visitors: Engage leads that have shown interest by visiting your website.
- Email finder and verification tool: Ensure your emails reach the right inboxes.
- AI-based personalization: Tailor your emails to each lead for a more personalized touch.
Luna.ai offers five pricing plans based on the number of emails you want to send:
- Forever Free Plan: 100 monthly emails.
- Starter Plan: $300/month for up to 1,000 emails.
- Starter Plus Plan: $687.50/month for up to 2,500 emails.
- Premium Plan: $1,250/month for up to 5,000 emails.
- Ultimate Plan: $2,083/month for up to 10,000 emails.
While Luna.ai offers a robust set of features, there are a few areas where it falls short:
- Expensive compared to competitors: Luna.ai is on the pricier side, especially for small businesses.
- Limited integrations: Integration options, particularly with Salesforce, could be improved.
- English-only support: The platform currently supports only American English, limiting its usability for non-English-speaking regions.
Users have shared mixed reviews about Luna.ai:
- “There’s plenty of room for improvement. The tool could be more precise with lead outreach and expand its options for customized searches. It’s not great at filtering out dead contacts, but once you mark them as outdated, they’re removed smoothly.”
- “Pricing feels steep, and the platform struggles to effectively describe creative services instead of products. The conversion rate of responses is also quite low.”
- “I dislike that you can’t discard irrelevant profiles unless you’re on a premium plan. It also shows you profiles from companies you’ve already discarded, which can waste opportunities.”
Clay
When it comes to cold email marketing, Clay stands out as a robust tool designed to supercharge your outreach efforts by combining enriched contact data with advanced AI features. Whether you’re just starting or looking to scale, Clay provides the flexibility and power you need to connect with prospects on a more personal level.
Key features:
- Integrations with 75+ data sources: Gather comprehensive lead information from a wide array of sources.
- Waterfall enrichment: Pull data from multiple providers simultaneously, ensuring accuracy and depth.
- AI research agent: Automatically research contacts, saving you time and effort.
- AI email builder: Personalize your outreach emails based on the enriched data, making your messages more relevant and engaging.
Clay offers a range of pricing plans to suit different business needs:
- Free Plan: 100 monthly credits to test the platform.
- Starter Plan: $149/month with 2,000 credits.
- Explorer Plan: $349/month with 10,000 credits.
- Pro Plan: $800/month with 50,000 credits.
- Enterprise Plan: Pricing not publicly disclosed.
While Clay offers a lot of value, there are a few areas where it could improve:
- Confusing credit system: New users may find the credit system difficult to navigate.
- Limited outreach templates: The platform could benefit from a wider variety of templates.
- Learning curve: Due to its feature-rich nature, it may take some time to fully grasp all of Clay’s capabilities.
- HubSpot integration issues: Some users have reported bugs, but the Clay team is actively addressing these concerns.
Despite a few quirks, users generally have high praise for Clay:
- “The credits can be pricey compared to direct API usage, but the platform’s capabilities and the potential for disruption in outbound sales make it a standout choice.”
- “While more templates would be great, the value Clay offers is disproportionate to its pricing. It’s an early product with room for improvement, but it’s already making a big impact.”
Wrapping up
It’s only natural if you’re not convinced by Wavo as a tool for sending cold emails to ecommerce prospects. It’s fairly new in the market and there is no social proof in the form of reviews. The only way to test this tool out is to apply to get an account, with no other choice.
Does this all seem like a hassle? Are you ready for a tool that will help you launch and scale your cold email efforts? With Woodpecker, you can create personalized cold email campaigns that reach the inbox and get real sales results.
Grab your free trial of Woodpecker today!