Are you looking for an email marketing tool that goes beyond the traditional features offered in industry leaders such as MailChimp? Selzy’s email marketing platform surprised us with a good mix of AI tools and features for email campaigns of all shapes and sizes.
But is this email marketing software a great choice for those looking to replace MailChimp, ActiveCampaign, or similar tools? Or is it just not there yet?
Let’s find out.
What is Selzy?
Selzy is a full-stack email marketing platform that lets you build, personalize and send out email marketing campaigns at scale.
Top Selzy features
Selzy is a great piece of software for businesses that need an email campaign management tool with modern AI features. Here’s what you can expect in Selzy:
- AI email builder
- AI email assistant
- Email templates with pre made blocks and a drag and drop editor
- Bulk email sender
- Email automation
- Detailed email analytics with a pleasant dashboard, clear statistics and great UX
- Split testing
- Email personalization
- Segmentation
- Integrations with a large number of business tools, from Airtable to Google Sheets to Zendesk and Hubspot
Selzy pricing
Selzy has a total of four plans.
The Free plan gives you bulk emails, an email builder, AI assistant with text generation, and more. It’s available for up to 100 contacts on your list.
The Lite plan starts at $7.5 per month and besides the features mentioned above, it also includes the email quality checker, with anti-spam tips, subject line assistant, email authentication check and more.
The Standard plan starts at $15 per month and it has everything from the previous plans, plus chatbots and an online email marketing course for the app users.
Lastly, there is a custom, Enterprise plan, that you have to reach out to get pricing for.
Reviews from real Selzy users
The user interface could be better as it can take a lot of time to find some features. Luckily, Selzy support is beyond helpful and they’ll show you how to use all the email services without a hassle.
“Difficult to locate some of the features.” – Source
If you run a lot of email campaigns and have a sizeable list, Selzy can get pretty expensive:
“1.It’s a bit pricy $15 for 1k email contact. 2. Delivery can improve” – Source
You may also get stuck using international email addresses, but as mentioned, the support is beyond excellent:
“I am having a hard time with some of the international addresses. However, the support team is helping with the issues.” – Source
You’ll have a wide range of features to help you with email handling and enhance marketing, but they are very limited in the free plan:
“No A/B testing on free plan, which is understandable. There is also a limited segmentation option on free plan and the image storage is limited, too. But again, I understand why.” – Source
Top Selzy alternatives
Here are some options for email marketing software everyone must consider to create stunning emails that drive real business results. If you like Selzy but need more robust features and maturity in the market, consider the options below.
Woodpecker
Woodpecker is an ideal choice for businesses, agencies, and individuals seeking an efficient cold email platform to engage audiences. Its robust features, fair pricing, and versatility make it a go-to option for teams across various industries.
Why Consider Woodpecker?
Woodpecker offers a range of tools to streamline your cold outreach efforts and improve deliverability. Here’s what makes it stand out:
- Natural and protected sending: Mimics human-like sending patterns to protect your accounts from spam filters and maintain email deliverability.
- Unified client management: Manage all client accounts from a single, intuitive dashboard, ideal for agencies handling multiple clients.
- Warm-up & recovery: Ensures high email deliverability by preparing accounts and recovering sender reputation if issues arise.
- 24/7 deliverability monitoring: Continuously tracks email performance to detect and resolve potential issues early.
- White-label client reporting: Deliver real-time reports to clients under your own branding.
- Seamless integrations: Smoothly integrates with your existing software and email providers for effortless workflow compatibility.
- Email list verification: Minimizes the chances of emailing invalid addresses, improving deliverability and protecting your sender reputation.
- A/B testing: Optimizes campaign performance by identifying the most effective email content and strategies.
Pricing
Woodpecker’s pricing starts at $20 per month, covering outreach to up to 500 contacts. It scales according to your contact list size, making it suitable for businesses of all sizes.
Key advantages include the ability to add team members without extra costs and tools to streamline email campaign management. A 7-day free trial is available for new users to explore the platform’s capabilities.
Drawbacks to keep in mind
Some advanced features, like API access, come with additional costs.
What do users say?
User reviews emphasize Woodpecker’s ease of use and strong deliverability:
- “We switched from Yesware to Woodpecker, and it’s the best business decision we’ve made all year.” – G2
- “I like that you can do the A/B testing with this tool. Also, the dashboard is very intuitive and easy to use.” – G2
- “It’s intuitive, easy to use, has a great support team, organizes very interesting webinars… and, simple – works perfectly!” – G2
- “Easy to use and understand software with great deliverability results.” – G2
- “Out of the three platforms I’ve tried for cold emailing, Woodpecker has the most intuitive user interface and easiest-to-understand pricing.” – G2
Ready to turn professional email marketing into revenue? Sign up for your free Woodpecker trial today!
Apollo
Apollo is a comprehensive sales intelligence and engagement platform designed to streamline the entire sales process. From lead sourcing and enrichment to helping your sales team close deals, Apollo combines all the necessary tools and workflows in one powerful solution.
Why consider Apollo?
Apollo provides a robust suite of features that empower sales teams to find, engage, and convert leads efficiently. Here’s what sets Apollo apart:
- Lead sourcing and enrichment: Access an extensive database of contacts with enriched information for more targeted outreach.
- Prospecting tools: Easily identify potential clients and engage them with tailored communication.
- Lead scoring: Prioritize high-value prospects with advanced scoring mechanisms.
- Chrome extension: Communicate seamlessly within Gmail and LinkedIn without switching platforms.
- Email and call sequences: Create effective outreach campaigns using customizable and AI-driven sequences.
- CRM integrations: Sync data with popular CRMs like HubSpot to streamline your sales pipeline.
Pricing
Apollo offers competitive pricing with plans tailored to different team sizes and needs:
- Free Plan: Includes essential features, ideal for small-scale users exploring the platform.
- Starter Plan: $49 per user per month, offering unlimited email credits and essential tools for prospecting and outreach.
Drawbacks to keep in mind
Despite its versatility, Apollo has some limitations:
- Managing multiple users can be cumbersome without a shared interface.
- Overlapping IP addresses in shared offices can result in account penalties.
- Users report inconsistencies in phone numbers and email information.
- Setting up and optimizing email or call sequences can be time-intensive.
- The design feels dated and lacks the polish of modern platforms.
- Rapid feature expansion can make the platform feel cluttered and lead to performance issues.
What do users say?
User feedback highlights both Apollo’s strengths and areas for improvement:
Praise:
- “The search function is intuitive and incredibly useful for finding leads.”
- “Integration with CRMs like HubSpot is seamless and improves workflow.”
- “Creating and launching sequences is straightforward and efficient.”
Criticism:
- “The pricing structure isn’t flexible for smaller teams.” – G2
- “Customer support is dreadful and slow to respond.” – G2
- “The platform has too many features, and some don’t work as expected due to fast growth.” – G2
Campaigner
Campaigner is a full-scale email marketing platform designed to help businesses capture leads and engage audiences with personalized email campaigns. It offers robust features for both email marketing and email-SMS integration, making it a versatile tool for digital marketers.
Why Consider Campaigner?
Campaigner provides a comprehensive suite of tools to optimize email marketing campaigns. Here’s what makes it stand out:
- Email marketing automation workflows: Streamline campaigns with pre-built and customizable automation.
- Conversion tracking: Monitor the success of your campaigns in real-time.
- Advanced segmentation: Target specific audience groups for more personalized communication.
- Dynamic content creation: Tailor emails to recipient behavior and preferences.
- Purchase behavior analytics: Gain insights into customer habits to drive better sales strategies.
- Drag-and-drop email design: Easily create professional-looking emails with customizable templates and reusable content blocks.
- Landing page builder: Design pages that convert visitors into leads directly from the platform.
- Email capture forms: Boost your email list with customizable forms.
Pricing
Campaigner offers two main pricing tiers: Email and Email+SMS, with multiple plans under the Email tier:
- Starter Plan: $59/month for up to 5,000 contacts, experiments, and autoresponders.
- Essential Plan: $179/month for up to 25,000 contacts, dynamic content, and additional features.
- Advanced Plan: $649/month for up to 100,000 contacts, purchase behavior analytics, and automation workflows.
- Ecommerce Plan: $79.95/month for unlimited contacts, abandoned cart emails, Magento integration, and more.
Drawbacks to Keep in Mind
While Campaigner is feature-rich, it has some challenges:
- Response times from the support team can be slow and unhelpful.
- Changing or upgrading plans is cumbersome and restrictive.
- Users report delays and frustrations when importing lead lists.
What do users say?
User feedback highlights both positives and negatives of this professional email marketing tool:
- Praise: Users appreciate Campaigner’s robust automation tools and ability to create dynamic, personalized campaigns.
- Criticism:
- “Customer service process can be a little slow and could improve in that aspect.” – G2
- “Strict rules and policies make altering plans and integration difficult.” – G2
- “The platform can be slow and time-consuming, leading to frustration.” – G2
Conclusion
Selzy is an excellent solution for full blown email marketing campaigns for businesses that won’t to opt for traditional email marketing heavyweights. However, the user experience issues and the performance problems with larger lists can be enough to put many users off.
In that case, why not go for an email platform that never lets you down? With Woodpecker, you can warm up your inboxes, create AI-powered emails, personalize them, segment your audiences, and much, much more.