Shopify is one of the most powerful ecommerce platforms in the world, but just having a store won’t help you bring in new sales. Email marketing can be a lucrative channel for driving up revenue, and Seguno is a tool that promises just that. With an excellent Shopify integration and useful automations, you can use it to launch email campaigns that bring in positive cash flow.
But it’s also not without its flaws. Today, we’ll show you what problems Seguno solves and which alternatives you can consider instead.
What is Seguno and who is it for?
Seguno is a Shopify email marketing platform that makes it easy to send automated email messages to subscribers and shoppers.
Seguno was built for:
- Shopify merchants looking for a simple way to run email marketing without coding or leaving their store backend.
- Small to mid‑sized shops that want pre-built automations like welcome emails, abandoned carts, back‑in‑stock alerts, and review requests
- Brands valuing ease‑of‑use, Shopify integration, affordable pricing (free up to 250 subscribers, then tiered plans), and solid support
Top Seguno features
- Unique discount codes through emails: You can create personalized discount codes that are automatically inserted into each recipient’s email to encourage conversions.
- Segmentation based on user behavior: You can target subscribers based on actions like purchases, browsing history, or engagement to send more relevant emails.
- Pre-built automations for actions such as cart abandonment: Seguno offers ready-made workflows that automatically send emails as abandoned cart reminders.
- Email deliverability monitoring: Seguno tracks your email performance to help you maintain high deliverability rates and avoid spam filters.
If email is your Shopify store’s most valuable asset, Seguno helps you maximize it by aligning customer behavior with outgoing content.
Seguno pricing
You can pay for Seguno through Shopify.
If you have fewer than 250 subscribers, a free plan is available, but you’ll have to live with the Seguno branding.
For anything more than that, you’re charged based on subscriber count, and the cheapest option is $35 per month. You get unlimited email sending, popups and forms, 200+ premium templates and campaigns, and more.
Reviews from real Seguno users
Seguno was built exclusively for Shopify, and it shows. The email templates come in handy and the integration with the entire Shopify store platform is done really well.
“The interface is intuitive, the automation tools are powerful (without being overwhelming), and the integration with Shopify is seamless—no jumping between platforms or syncing headaches. We especially love how easy it is to turn new products or blog posts into beautiful emails. Their pre-made templates save so much time, and the branding tools help us keep everything on-brand without needing a designer. The customer support is also top-notch—quick replies and genuinely helpful answers every time.” – Source
There are some pricing issues, as Seguno can get expensive with larger mailing lists.
“The only issue I have – the subscriber limits for Newsletters between tiers should be higher so it does tend to become a little expensive as the limit for each tier is reached quickly. “ – Source
If you need custom automations for your online store, Seguno falls flat compared to some more established players in the market.
“I would love if it could offer me more automation options, and make integrating smart text like customer names easier without having to use coding. MailChimp is much easier for these kinds of details, as is MailerLite. I have watched a few of the webinars provided by Seguno as well and have found these very helpful.” – Source
On top of the mostly positive comments, users also praise their responsive customer support.
The best Seguno alternatives
Seguno email marketing app is great if you need a seamless integration with Shopify stores. But what if you need something for broader (cold) email campaigns? Here are some alternatives to consider for creating professional looking emails.
Woodpecker
Woodpecker is built for businesses focused on cold email outreach, offering advanced sequencing, deliverability safeguards, and seamless mailbox integration. It suits teams that want a reliable, focused tool for one‑to‑one or one‑to‑many campaigns, especially those who value support and clean sending. Although the UI is simple, it’s powerful for focused cold outreach.
Top features:
- Intuitive cold email campaigns and follow‑ups: Easily set up email sequences with auto‑follow ups in the same thread and customizable timing
- Email warm‑up and deliverability tools: Built‑in warm‑up, adaptive sending, bounce shield, domain audit, and deliverability monitoring to avoid spam filters .
- Email verification & blacklist management: Detect duplicates, verify addresses, automatically stop follow‑ups to unresponsive or flagged contacts .
- Mailbox integrations and unified inbox: Connect Gmail, Outlook, or any IMAP, send from user mailboxes, and manage replies within Woodpecker or your regular email client .
- Basic A/B testing: Run split tests on subject lines or message variations to optimize campaigns .
- Prospect management & analytics: Upload/manage lists, schedule sends, track opens, clicks, replies; includes performance graphs .
- Add‑on options: Supports LinkedIn outreach, agency panels, API, warm‑ups, AI‑based video personalization .
Pricing:
- Cold Email plan (Starter): $20/month includes 500 contacted prospects, 2,000 stored prospects, free follow‑ups, warm‑up, email verification, unlimited team members and email accounts.
Sales Assistant tier: Adds multichannel outreach (LinkedIn, tasks, SMS), AI email assistant, inbox rotation.
Agency tier: Designed for high‑volume users with agency clients; custom pricing based on add‑ons. Add‑ons such as API, CRM integrations (HubSpot, Pipedrive, Zapier), AI video, lead finder are available for ~$20/month each
User reviews:
“A very intuitive UI… Great UX design… outstanding customer support… best support I’ve experienced” – Patricio D. (G2)
“Woodpecker offers tons of tools specialised for cold outreach… Karina… was so supportive” – Zakirah P. (G2)
“Customer service is second to none… brilliant for small‑scale email campaigns” – Joseph (Capterra)
Considerations
✅ Excellent deliverability tools and warm‑up functionality
✅ Outstanding customer support, responsive and solution‑focused
❌ Interface is basic and can feel simplistic for power users
❌ Scaling beyond starter tier can become expensive with add‑ons
Try Woodpecker out for free today.
Flodesk
Flodesk is an email marketing platform focused on visual design and ease of use. It appeals to creators, small businesses, and marketers who want to send attractive emails without needing technical skills. Its all-in-one plans include automation, form building, and audience management, making it a solid pick for growing brands.
Top features
- Email builder with full design control: Create on-brand emails with custom fonts, graphics, and layouts.
- Automated workflows: Set up email journeys with personalized triggers and conditional content.
- Flexible integrations: Connect via Zapier, Flodesk’s API, or direct platform integrations.
- Website forms and landing pages: Capture leads through customizable signup forms and standalone pages.
- Performance tracking: Access basic analytics to review opens, clicks, and subscriber behavior.
Pricing:
Three plans are available: Free, Professional and Advanced. Paid plans start at $35 per month.
Considerations:
✅ Intuitive and visually appealing interface
✅ Unlimited emails and subscribers on paid plans
❌ Reporting and analytics are not detailed enough for data-heavy campaigns
❌ Limited customization for advanced marketers
❌ No option to embed videos in emails
Acumbamail
Acumbamail is a marketing platform that offers both email and SMS campaign tools under one roof. It’s aimed at businesses that want to manage newsletters, automations, and bulk messaging from a single dashboard. While it has many features, the complexity and support issues may be a drawback for some users.
Top features:
- Email editor and templates: Create emails with a drag-and-drop builder and choose from 850+ customizable templates.
- Bulk email sending: Send large volumes of emails based on your chosen plan, starting with 2,000 emails on the free tier.
- Marketing automations: Set up workflows based on user behavior to trigger campaigns automatically.
- SMS campaigns: Run SMS marketing campaigns alongside your email outreach.
- A/B testing and reporting: Optimize campaigns with split testing, complete reports, and analytics tools.
Pricing:
The Free plan supports up to 2,000 emails and 250 subscribers. The Basic plan starts at $26/month for 20,000 emails and includes templates, automations, and A/B testing. The Pro plan is $75/month for added features like Facebook audiences, list cleaning, and surveys. The Enterprise plan costs $237/month and adds priority support, consulting, and a dedicated IP.
Considerations:
✅ Affordable plans with generous sending limits
✅ Combines email and SMS marketing in one tool
❌ User interface can be clunky due to feature overload
❌ Poor deliverability reported by many users
❌ Customer support is often slow and unhelpful
Pabbly
Pabbly Email Marketing is a tool focused on helping businesses send automated campaigns without email sending limits. It’s suitable for teams that prioritize volume and SMTP flexibility over advanced design features or user experience. Its pricing makes it attractive to marketers who want full access without paying per send.
Top features:
- Unlimited email sending: All paid plans include unlimited emails regardless of list size.
- SMTP routing and built-in server: Use Pabbly’s SMTP or connect your own (like Elastic Email or SMTP2GO).
- Drip campaigns and automations: Set up automated workflows to send targeted messages over time.
- Developer API integration: Build custom connections and manage emails programmatically.
- Email templates and campaign builder: Create basic newsletters with reusable layouts.
Pricing:
The Free plan supports unlimited emails for up to 100 subscribers, with most features except tracking and redirection.
The Rookie plan costs $24/month and includes all features for up to 5,000 subscribers. The Pro plan is $41/month for 15,000 subscribers. The Advanced plan costs $83/month for up to 50,000 subscribers.
Considerations
✅ Very generous email volume on all plans
✅ Flexible SMTP integration and routing options
❌ Limited email template selection
❌ Outdated interface compared to tools like Klaviyo or Mailchimp
❌ Customer support is slow and not always helpful
Conclusion
Seguno is an elegent solution for Shopify merchants that want something user friendly that can bring them in extra cash with emails. But for anyone outside of that group, there are plenty of better options.
For example, Woodpecker. It has everything you need to turn cold email into a revenue-generating channel. Inbox warmup, segmentation, email verification, trigger-based sequences and so much more, in one platform starting at just $20 per month.
Or better yet, try it out for free today.