Celebrating 1000+ Customers at Woodpecker.co


This month, we hit the magic number of 1000 B2B customers at Woodpecker.co. We decided to celebrate in a very special way. This time, instead of preparing a rough-numbers report, we decided to surprise you with a natural science article about great spotted woodpecker’s vs. Woodpecker.co’s life cycle. Check in what ways Woodpecker resembles its natural counterpart and learn more about Woodpecker‘s symbionts (a.k.a. customers).

We’ve also put together an infographic, summing up this post, which you can see here:

The Great Spotted Woodpecker vs. Woodpecker.co:
An Infographic Species Comparison >>

Origin and classification

The great spotted woodpecker (Dendrocopos major) is a part of pied woodpecker‘s tribe, which is the largest of the six tribes in an ancient bird family of woodpeckers 1.

Woodpecker.co is classified as a representative of cold email automation family that belongs to the SaaS class. It originated from Wrocław (Poland) in 2015.


Natural habitat

The great spotted woodpecker lives in Eurasia and some parts of North Africa. It chooses to live in woodlands and, in most cases, it’s resident all year round. Juvenile woodpeckers tend to wander even up to 3,000 km from where they were hatched1.

woodpecker habitat

Woodpecker.co lives very close to its symbionts in diverse habitats. It usually opts for the temperate climate zone. Nevertheless, it can be spotted in the subtropical and tropical zones, too. It has to fly a great distance to reach its symbionts supported by fiber optic cables.

Symbionts (1000+ customers)

The total population of species living in a symbiosis with Woodpecker.co is estimated at over 1000 specimen of B2B type, from various classes and families, including, among others:

  • consulting businesses,
  • software houses,
  • SaaS companies,
  • digital agencies,
  • and platforms.

45% of the ever-growing symbionts’ population resides in Europe, and over 43% in the North America.

The growth of the population has been exponential: it encompassed 100 specimen in June 2016, 500 in February 2017, and over 1000 in August 2017.

Fun facts & numbers

The great spotted woodpecker builds its nest in 2-3 weeks, while the email configuration in Woodpecker.co takes only a few minutes.

The great spotted woodpecker lays usually 5-7 eggs in the first weeks of May, whereas Woodpecker.co sends campaigns all year round, approximately 45K cold email campaigns a year.

The great spotted woodpecker incubates the eggs for about 12-13 days. For Woodpecker.co an average campaign lasts usually 8-10 days.

And last but not least, the great spotted woodpecker pecks the trees about 12 thousand times a day, whereas Woodpecker.co “pecks” (sends) 66 thousand emails a day for all its symbionts (users).



  1. https://en.wikipedia.org/wiki/Great_spotted_woodpecker


This post and infographic would not be here today if it weren’t for the joined efforts of a whole team of people at Woodpecker.co:

Sylvia Werner Customer Success Data Analyst

Mary Siewierska Social Media Specialist

Kinga Tarczynska Creative Director

Many thanks to all of them for great ideas and all the hard work that allowed the ideas to be brought to live.

And very special thanks go to all our customers. Thank you for being with us we are more than happy to see Woodpecker grow this way in symbiosis with all of you.

We hope you’ll get at least as much fun from reading the post and infographic as we got from making it. Let us know!


Why Woodpecker? – How we came up with the name & logo for our start-up

A friend of mine is a musician. He once told me that giving a name to a newly founded band before you even start rehearsing is a bad juju. At least, it’s always appeared to be like that with most of the bands he was supposed to play in. Whenever they came up with an awesome name first, the band hardly started playing together before it was over. So supposedly, a better way is to take an action first, and then try to come up with a name for what you’re doing. I’m not sure if this works the same way for start-ups as it does for bands. But I hope so, cause if it does, it means that we followed the right order with Woodpecker.

We’ve Been Featured on Siftery.com

This week, Woodpecker got featured by Siftery, the platform for sharing work tool stacks and recommending software. The guys at Siftery have been creating a series of interviews with product creators and company founders, and the interview with Matt has been published in their Stories section at the beginning of this week. We're sharing the interview with you here as well. Keep reading to find out more about Woodpecker customers, our greatest challenges, and the "why" behind Woodpecker.

2018 in Review – The One We Thank You For the Awesome Year

A lot has happened last year. Woodpecker had many feature updates, launches, and overall company growth. Suffice it to say that we have many good things to share with you. I'd love to sum up 2018 at Woodpecker with you today so that we can enter the new year full of fresh ideas. What do you think?