I'm sure you've read somewhere on the web that putting personalized visuals into cold email copy is the next big thing in email outreach. There are a lot of case studies that vouch for their effectiveness in increasing reply rates. Even here at Woodpecker blog, we have a guest post about including GIF into B2B emails. But is it worth the effort? What could go wrong? How to do that? Let's see.
11 mins readPositive feedback from a satisfied customer is always a huge motivator that gives us wings. Recently we had a pleasure to interview Jumper.ai team who shared their experience with Woodpecker and told us a few words about how it helped them reach new customers. Read the full story below.
7 mins readRecently our CEO Matt Tarczynski, together with two other start-up founders, took part in an interview broadcasted by Radio Wroclaw. They engaged in an interesting discussion about modern labor market trends, the role of a leader in the modern world and Millennials’ attitude towards work, money, and life in general. Between the lines, Matt gave some first-hand insights about the core values we live by in Woodpecker. Read more what principles we cherish at Woodpecker.
7 mins readHere's another blog post for you. This time the one everybody loves to talk about -- tools. I asked one cold email sender about his recommendations and he quickly put this blog post together. Learn what he uses to send his cold email campaigns.
9 mins readWho doesn't love discovering new app hacks or using features that could help them? I'm sure there's a tech-savviness inside of most of you. And most of you would love to find out whether you use the app to the fullest. We have some app hacks for you. Let's find out if you know about them.
6 mins readThere are a couple of things you need to pay attention to before you set up a separate email account for outbound. But first, what are the services that offer email accounts? The most popular email host among our users is Gmail. Then, we tend to spot accounts at Outlook, Zoho and GoDaddy. But you can also set up an account at Yahoo! Mail, AOL Mail, ProtonMail, Rackspace, and the like.
6 mins readHave you ever wondered how to track link clicks in your campaigns? Seems Adam Ziółkowski has found a way when he worked on outbound campaigns at Livespace. It's a tactic borrowed from marketing. You just put UTM tags and monitor your campaign in Google Analytics. Read to learn from Adam how to do it.
7 mins readI got the pleasure to talk with one of our customers, Kwesi from Katallyze.io, who uses the Woodpecker Agency Panel. Kwesi answered all of my questions about cold emailing at their company, and I'm sure you can get a lot of useful advice from it.
8 mins readAs with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
8 mins read