Woodpecker Blog

Meet the People of Woodpecker vol. 1: Kama Wyrwas

Working from home is a challenge, I think we can all agree. For me as a momager - someone who works as marketing manager for Woodpecker and is also a full-time mom of two wonderful children (those wonderful children are a handful) - this past year proved to be a rollercoaster ride. I have been reminiscing about past times that I have spent at the office. I miss my team, and maybe that’s one of the reasons why I developed this idea of a new content series.

12 mins read

What was 2020 like for us at Woodpecker?

Not long ago Twitter asked its users to summarize 2020 in one word. They got thousands of replies, also from some world-famous brands. Adobe replied with “CTRL + Z”, Microsoft Edge with “404”, YouTube responded, “unsubscribe”. We could say “blacklist”. And how would you describe it?

9 mins read

A Short Piece on Human Relations and Technology in the 2020s

What realization has 2020 sparked in us? And what conclusions did it bring us to concerning human relations in business? Find out.

6 mins read

Customer Case Study: How Exit 44 Entertainment Uses Woodpecker to Reach the Right People

Do you think that a 42% reply rate, and nearly 100% open rate is impossible to achieve? In some industries, with a small list of carefully selected contacts, if you follow up, test & optimize - this can be done.

9 mins read

Letter from Editor

I come to you with exciting news. Soon we are releasing our new blog. We have put a lot of effort into making our blog better. We changed a lot in terms of the entire look, navigation, and content categorization. It’s the biggest make-over since the blog was released in 2015.

2 mins read

Learn How to Grow SaaS with Email – Ebook Teaser

This blog post is a chapter of an ebook I wrote, called “How to Grow SaaS with Email”. It includes lots of useful advice from top SaaS experts and email templates for each job to be done. Go grab a copy! This chapter is about increasing free trial conversion.

7 mins read

How to Find Your Product’s Compelling Value Proposition With Email?

Finding a compelling value proposition when entering a new use case for your product or expanding to a new niche can be tricky. Of course, you can trust your intuition and make a guess, but in case it’s a miss, you’ll waste time. Instead of making blind guesses, it’s wiser to make decisions backed by data. The simplest way to find out what value proposition speaks best to the new segment of prospects you’re targeting is to A/B test different approaches. That’s what we did.

5 mins read

What Tools & Integrations Will Help You Get More Leads From Webinars?

When organizing webinars, lots of elements need your attention. Picking the right topic, promoting the event so people sign up, actually hosting the webinar, and following up afterwards are just some of them. It might be easy to drop a ball or two when you’re trying to juggle so many. But you can use certain tools and integrations to make this juggling easier and reap full benefits of a webinar. Read this article by Luca Ramassa, Content Manager at LeadsBridge, to find out what those are.