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Last week I described the new Inbox we added recently, but there's more little big improvements you'll be happy to see. So here's about the improvements we've recently made to Woodpecker, so you could send your emails and follow-ups the way you want, and so Woodpecker could catch all kinds of replies from your prospects.
It's been a while since our last news about a new feature, so here we go: presenting the brand new Inbox at Woodpecker.co. Read on to find out how it works, why we added it, and most importantly, what you gain using it. Plus, we've got some screens and heads up on the upcoming improvements.
Normally, I write about cold emails but this week is about something completely different. I’m going to tell you the story of our new landing page – have you seen it already? You lose a lot if you haven’t, believe me. Anyway, I hope this story and the 7 things we learned from it will help you in the process of creating landing pages for your own start-up.
Obviously, any cold email campaign cannot exist without prospects. So as soon as we're ready to get about crafting our cold emails, we also need to find our prospects' adressees. In step one, we define the profile of our ideal prospect. But in step two, it's time to look for some actual contact data. First and foremost, we need our prospect's email address, name and company. Then, we can find some more information to personalize our emails. In this post, I give you 6 resources that we found helpful when building our prospecting process. Hope you will find them helpful as well.
Do you know who your prospects are as people? What do they like? What do they care about? What are the things that they can’t stand? What are their personal and business goals? Here’s how we've found specific answers to all those questions for our business, and why finding those answers is so important for the success of your company.
Good email copy is important. In 2015, I wrote over 40 posts on various aspects of good cold email copy. But even with the best copy but no people to send it to -- we're stuck. So except for good copy, we need a list of contacts for our outbound prospecting. Outbound prospecting isn't easy. Building a prospect list is hard. It requires lots of time and effort. And with respect to your time and effort, there's one thing you need to do before you roll up your sleeves and start collecting contacts. Actually, it's a question you need to answer to yourself. Here's the question and how to find the answer.
Master the art of targeting and you're bound to unleash the full potential of your cold email campaigns. Here are 4 good reasons why targeting should become your core practice for cold emailing, because it influences everything from locating customers to crafting personalized messages that engage and convert. This is a guest post by Piotr Zaniewicz, CEO @RightHello. If I was to create a list of experts on lead generation, or B2B outbound sales process, Piotr and his team would definitely be in top positions. If you're not sure what targeting is and why you need it for your cold email campaign, make sure you don't skip this one.