Have you ever wondered why most people hate getting cold emails? We always say we hate them, but can we actually tell why? I think that when we realize the reasons why we hate receiving cold emails, we will be able to write and send cold emails that our addressees won’t actually hate. So why, oh why, do we all hate getting cold emails?
7 mins readA friend of mine is a musician. He once told me that giving a name to a newly founded band before you even start rehearsing is a bad juju. At least, it’s always appeared to be like that with most of the bands he was supposed to play in. Whenever they came up with an awesome name first, the band hardly started playing together before it was over. So supposedly, a better way is to take an action first, and then try to come up with a name for what you’re doing. I’m not sure if this works the same way for start-ups as it does for bands. But I hope so, cause if it does, it means that we followed the right order with Woodpecker.
8 mins readSo you’ve got your email and follow-up copy and a good-quality list of prospects. You’re ready to start sending. You just can’t wait to see first replies...
9 mins readWe already know that we need to follow up. We also have an idea of what our follow-up emails should look like. Now, how do we know when to send the follow-up messages? How many of them should we send for optimal results? Where is the line between persistence and stalking?
8 mins readMany cold email senders seem to think that a great opening message is what you need to master the outbound email outreach. Well, it is indeed – but it’s also not enough. Follow-up emails to those who didn't respond to our initial message are a must if we think of a truly effective cold email campaign. Here's a kind of 'Follow-up 101': why follow-up is so important and what we should realize before we start sending it.
6 mins readWoodpecker Meeting III – We Can Call it a TraditionWe are happy to announce that on the 7th of May (after 5 hours spent in a notarial office) we finalized the agreement on pre-seed funding with Xevin Lab, a part of Xevin Investments. We are thrilled to be supported by the well-respected Poland-based fund focusing on innovative, high-potential companies developing new technologies and media market solutions (we especially like the ‘innovative, high-potential’ part). We also feel honoured to be selected from numerous Central and Eastern Europe promising start-ups.
2 mins readNot 50% open rate, mind you. 50% REPLY rate. That means half of the people I wrote to actually replied to me. And 100% of those were kind replies. Not “leave me alone” or “unsubscribe” kind of replies. I started some nice conversations and got a couple of people on Skype – which was the purpose of my email. Here’s my exact copy and some comments on how I constructed it.
10 mins readHow do most cold emails you get usually start? And how many of them did you read from “Hi Joe” till “Best regards”? Yeah... so you should know by now how NOT to start an email. What should the cold email introduction include instead to make your addressees keep reading and respond?
12 mins readI saw numerous articles, posts and videos on how to write effective cold emails. Most of them mention the subject line, the introduction, the pitch, the CTA. Some of them mention the signature. But I couldn’t find an article enhancing the importance of the “From” line. And this is also one of the crucial elements of a cold email. In fact, it is almost as important as the subject line.
8 mins read