Woodpecker Academy – A 5-step Course To Help You Build a Successful Cold Email Campaign

Kamila Bargiel Woodpecker
Woodpecker Academy - cold email course release

We are pleased to announce that Woodpecker Academy is now live and we’ve released our first online course!

After 6 years of creating content focused on cold emailing, we’ve decided to merge all the knowledge we’ve shared so far into a step-by-step workflow that will help you launch successful cold email campaigns.

This course will teach you everything you need to build and optimize cold email campaigns that will finally get you the results you’ve always wanted.

Once you complete all the lessons, you even get a personalized certificate of completion!

Sign up and get started:

Keep reading to see how the Academy works and what you’ll get from this essential course.

What is Woodpecker Academy?

For years we’ve been helping customers all over the world succeed with their cold email outreach and we’ve learned a lot along the way. Email algorithms change, so we’ve had to constantly study the performance of our clients’ campaigns, test new ideas, and adapt to the changing market. We’re proud to say we know how to avoid issues with spam folders or write custom email copy that generates positive responses.

We share this expertise every day when working directly with our clients, as well as on our blog and YouTube channel. Now we want to make that knowledge even more accessible. So if you’re looking for the best introduction to building an effective cold email strategy – Woodpecker Academy is exactly what you need.

What will you find in the Academy?

Our first course is much more than a simple introduction to cold emailing – these 5 lessons will show you how to create a solid cold email strategy that is properly set up, but also gets you the responses you’re looking for. From building a high-quality prospect list to creating your first campaigns to taking care of the deliverability of your emails, you’ll find all the basics here. With 29 videos and 50 additional resources included in this course, we’ve made it as simple as possible.

Woodpecker Academy inside

After going through the lessons, you’ll understand how to improve your cold email outreach and get more responses. Once you complete the course, you’ll receive a personalized certificate that you can share on your social media. It’s always a good move to have your skills validated and impress your colleagues or future employers. Linkedin is a great place to do that!

This course is perfect for cold emailing beginners to start from scratch and avoid rookie mistakes, but also for sales professionals who want to brush up on their knowledge of email deliverability, prospecting or effective follow-ups.


So let’s go through the details of the Woodpecker Academy.

The course is designed to be easy to follow step by step. Once you hit the sign-up button, you can watch all 5 lessons in less than an hour.

What you’ll learn:

Lesson 01

In this class, you’ll learn how to take charge of your email deliverability even before you create your first campaign. We’ll focus on 5 steps that will save you from problems later on. After this lesson, you’ll know how to:

  • Choose a separate domain dedicated to outbound outreach
  • Set up an email account
  • Set up SPF and DKIM
  • Send emails manually to warm up your email
  • Verify the reputation of your domain and IP

Lesson 02

After you’ve made sure all the technical aspects of setting up your email account are ready, we’ll focus on your prospects so you can build a high-quality list. We walk you through:

  • Defining your ICP
  • Finding places online where your prospects hang out
  • Planning your email copy
  • Collecting your prospects’ data
  • Finding their email addresses

Lesson 03

Once you know what you need to do to make sure your emails get delivered and how to find your prospects’ email addresses, we’ll move on to writing a cold email that actually works. We’ll show you how to:

  • Start a conversation that eventually leads to closing a deal,
  • Avoid spam-triggering words,
  • Personalize your message to increase deliverability and get more replies.

Lesson 04

In this lesson, we’re focusing follow-ups to make sure that when you knock on the door more than once, you do it the right way. We’re going to talk about:

  • What to incorporate into your follow-ups to spotlight your expertise,
  • How many emails in a sequence will bring your best results,
  • And how to adjust email content to recipient’s engagement.

Lesson 05

Last but not least, you’ll learn how to optimize and constantly improve your campaigns. We’ll show you how to:

  • A/B test your campaigns to optimize your results,
  • Rethink your targets,
  • And apply a human-first approach to get more responses for your campaigns

Practice in the Woodpecker app for free

This is the best way to test your knowledge and practice as you go.

That’s why we’ve decided to give Woodpecker Academy users access to the Woodpecker app free for 7 days (unless you’ve already tried Woodpecker before).

You can use the same data to log in to both platforms.

If you’re already a Woodpecker user, you can enter the Academy with your login info for the Woodpecker app.

Get your certificate now

Sign up for the Woodpecker Academy and improve your cold emailing skills. And while you’re at it, put what you learn in practice in the Woodpecker app to get the most out of it.


Feel free to share your feedback of the platform at [email protected]. We’d love to hear your thoughts!