Marketers have declared email “dead” more times than we can count… and yet here we are in 2025, still refreshing our inboxes like it’s the front page of the news. The secret isn’t the inbox itself — it’s how you fill it. And AI alone won’t make your emails stand out; it’s the prompts you feed it that separate “meh” from memorable. In this guide, you’ll get 30 copy-and-paste prompts built for the messy, real-life challenges marketers face.
Why marketers keep coming back to email
Every year, a new platform promises to “replace” email, and every year, email refuses to die.
Why?
Because it still delivers a jaw-dropping ROI — some reports peg it at $36 for every $1 spent.
No ad platform comes close.
Email also plays well with others. It stitches together omni-channel campaigns, reminding customers of that webinar they saw on LinkedIn or nudging them after a TikTok ad.
And unlike social, where you’re one algorithm tweak away from irrelevance, email is an owned channel. That means your audience list isn’t rented space: it’s yours.
That trust, that direct line to someone’s inbox, is why marketers keep investing in it.
In short: email is the dinner table. Social is the crowded cocktail party.
Guess which one’s better for closing deals?
The real game-changer: prompts, not just the AI (≈250 words)
Let’s be honest: ChatGPT will happily churn out a 200-word email about your “innovative, cutting-edge solution” that reads exactly like every other email clogging up your prospect’s inbox. That’s what happens when the input is as bland as “write me a sales email.”
Now compare that to: “Write a three-sentence cold email to a SaaS founder who hates jargon, opening with a playful stat about churn.” Suddenly, the copy feels alive. Same AI. Different prompt.
That’s the point most marketers miss. It’s not about “using AI,” it’s about directing AI. Prompts are your steering wheel. They tell ChatGPT who you’re talking to, what tone you need, and what outcome you’re aiming for. Without them, you’re driving blind.
Think of prompts as strategy in miniature. They bake in your brand’s voice, your campaign goals, and even little psychological nudges (urgency, curiosity, trust). Good prompts don’t just spit out copy but shape entire campaigns — from subject line experiments to nurture flows.
The marketers who work on their prompting will outpace those who just hit “generate.” Because while everyone else is sending cookie-cutter emails, you’ll be sending messages that feel tailored, intentional, and impossible to ignore.
Best ChatGPT email prompts for marketers
Cold outreach ChatGPT email prompts
1. Subject line prompts for maximum open rates
👉 Prompt:
“Write 10 subject lines under 6 words for a cold email to [job title] at [company type/industry]. The goal is to spark curiosity about [pain point or goal], without sounding clickbait. Make them professional yet approachable.”
💡 Why: The [job title], [industry], and [pain point] anchors keep ChatGPT from generating generic “Quick Question” lines.
2. First-touch email prompts that break the ice
👉 Prompt:
“Write a 3-sentence cold email to [job title] at [company type]. Start with a surprising stat about [recipient’s industry/pain point], keep it conversational (no jargon), and end with a soft CTA like ‘Would you be open to a quick chat about [your solution]?’”
💡 Why: The [stat] + [pain point] setup makes the opener relevant, not robotic.
3. Personalization prompts that feel human, not robotic
👉 Prompt:
“Draft an opening line for a cold email to [recipient’s name], congratulating them on [recent achievement/news]. Transition naturally into how teams in [their industry] often struggle with [pain point], which is what [your product] helps solve.”
💡 Why: The [recent achievement] keeps it fresh, while the [pain point] link avoids the “I saw your LinkedIn profile” cringe.
4. Social proof prompts
👉 Prompt:
“Write a one-sentence social proof line for a cold email to a [job title] in [industry]. Mention that we helped a company similar to [recipient’s company type] achieve [specific result, e.g., ‘cut churn by 15%’], without name-dropping big brands.”
💡 Why: Keeps it credible but relatable. [specific result] forces measurable proof instead of vague fluff.
5. Follow-up prompts after silence
👉 Prompt:
“Write a polite follow-up email to [recipient’s name/job title] who hasn’t replied in [X days]. Keep it under 80 words, acknowledge they’re busy, and offer a simple option to say ‘not interested.’ Suggest one easy next step about [your solution].”
💡 Why: The [X days] and [your solution] fill-ins tailor it to timing and context, preventing the one-size-fits-all “just checking in.”
Remarketing & winback ChatGPT email prompts
6. “We miss you” campaign prompt
👉 Prompt:
“Create an engaging email for [ideal customer persona] who hasn’t purchased in [X months]. Start with a warm line (‘We miss you around here!’), remind them of [unique selling points/key features], and add a [limited time nature/exclusive offer] to encourage customers to return.”
💡 Why: Combines personal connection with urgency. The blanks ensure the email copy fits your target audience instead of sounding generic.
7. Last-chance/flash sale prompt
👉 Prompt:
“Write a persuasive email with the subject line under 8 words that highlights a [flash sale/limited time nature] on [product/service]. Emphasize urgency with clear call to action and a reminder that the offer ends on [date]. Avoid overusing exclamation points.”
💡 Why: Uses urgency without spamminess, and forces ChatGPT to ground the message in real deadlines. Great for email campaigns aimed at driving quick conversions.
8. Personalized product recommendation prompt
👉 Prompt:
“Generate a short email for [recipient’s name] suggesting [product/service] based on their past interest in [related product]. Make it feel like a personal touch from a real person, highlight one key feature, and end with a friendly ‘see what you think’ CTA.”
💡 Why: Brings the personal connection back into email writing, making the AI-driven platform feel more like a concierge than a robot.
9. Seasonal remarketing prompt
👉 Prompt:
“Write an email template to re-engage [existing customers] around [holiday/seasonal event]. Open with a playful reference to the season, share valuable information about how [product/service] fits into their plans, and close with an [exclusive offer] that feels tailored to the season.”
💡 Why: Keeps marketing emails fresh, relevant, and tied to real-world timing — the kind of email content that feels compelled to open.
10. Cart abandonment recovery prompt
👉 Prompt:
“Write a 3-part email sequence for a [business type] where [ideal customer persona] left [product] in their cart. Email 1: a gentle reminder with a product picture. Email 2: highlight key features and add a testimonial prompt from satisfied customers. Email 3: introduce urgency with a limited time nature or free shipping if they act fast.”
💡 Why: Structured like a mini-funnel. It uses prompt engineering to build an email sequence that drives conversions step by step.
Lead nurturing ChatGPT prompts
11. Drip campaign sequence prompt
👉 Prompt:
“Create a 4-email sequence for [ideal customer persona] who just downloaded [lead magnet/resource]. Email 1: thank them and deliver the resource. Email 2: share valuable information on [pain point]. Email 3: highlight key features of [product/service] as a solution. Email 4: include a persuasive email with a clear call to action.”
💡 Why: This gives you a structured drip flow that blends education with marketing strategy — not just random touches.
12. Educational content email prompt
👉 Prompt:
“Write an engaging email for [target audience] explaining [topic or pain point]. Use clear language, a personal touch, and link to [blog post/webinar/resource] for deeper learning. End with a subtle CTA to ‘learn more’ instead of a hard sell.”
💡 Why: Turns your email campaigns into mini-classrooms. Great for building authority while staying connected with leads.
13. Repurposing blog posts into nurture emails
👉 Prompt:
“Turn the blog post titled ‘[blog title]’ into a 200-word marketing email. Start with a hook that summarizes the problem, share one or two key takeaways, and include a call to action linking back to the full article.”
💡 Why: This saves time and uses ChatGPT as a powerful tool for repurposing content into great email copy without extra effort.
14. Webinar-to-sequence nurture prompt
👉 Prompt:
“Create an email sequence for [ideal customer persona] who attended our webinar on [topic]. Email 1: thank them for joining. Email 2: recap key features or insights. Email 3: testimonial prompt from satisfied customers who used [product/service]. Email 4: persuasive email offering a limited time nature discount.”
💡 Why: It keeps the conversation alive post-event and ties insights back to your unique selling points.
15. Case study/share-a-story prompt
👉 Prompt:
“Write a storytelling-style email for [target audience], sharing how [customer type] used [product/service] to solve [pain point]. Include measurable results, a short testimonial, and a call to action to ‘see what’s possible.’”
💡 Why: Humans love stories. Case studies framed as stories build trust and encourage customers to see themselves in the success.
Post-purchase & customer retention email marketing prompt examples
16. Thank-you and onboarding prompt
👉 Prompt:
“Write a warm thank-you email for [customer name] who just purchased [product/service]. Include a friendly welcome, 3 quick steps to get started, and a link to [help resource or tutorial]. Keep the email copy short, positive, and focused on staying connected.”
💡 Why: Gratitude + guidance builds trust fast. This kind of email content boosts customer engagement right after purchase.
17. Upsell prompt
👉 Prompt:
“Draft an upsell email for [existing customers] who bought [product/service]. Start with a personal touch (‘Since you’re using [X]…’), highlight a complementary product’s key features, and add a persuasive email-style CTA to drive conversions.”
💡 Why: Anchors the upsell in what they already own, not random add-ons. Feels helpful, not pushy.
18. Cross-sell prompt
👉 Prompt:
“Create an email template recommending [related product/service] to [ideal customer persona]. Focus on one or two unique selling points, keep the tone conversational, and include a testimonial prompt from a satisfied customer who benefited from using both products together.”
💡 Why: Personalizes the marketing emails by tying the offer directly to what the customer already values.
19. Review request prompt
👉 Prompt:
“Write an engaging email asking [customer name] to leave a review of [product/service]. Keep it under 120 words, make it easy with a one-click link, and thank them by offering [small incentive, e.g., discount or entry into giveaway].”
💡 Why: Reviews = social proof. With a clear call to action, it makes customers feel their feedback matters.
20. Referral campaign prompt
👉 Prompt:
“Draft a referral campaign email for [business type] encouraging satisfied customers to invite friends. Highlight the personal connection (‘share this with a friend who’d love it’), explain the exclusive offer both parties get, and keep the CTA playful and direct.”
💡 Why: Harnesses word-of-mouth while giving an exclusive offer that makes people act fast.
Events & webinars email marketing ChatGPT prompts
21. Invitation prompt
👉 Prompt:
“Write an invitation email for a [webinar/event] on [topic] tailored to [ideal customer persona]. Keep the subject line under 7 words, highlight 3 key features of the session, and end with a clear call to action to register.”
💡 Why: Keeps the focus sharp — audience + value + CTA. This structure gives you great email copy without fluff.
22. Early-bird/limited-seat prompt
👉 Prompt:
“Create an engaging email for [target audience] promoting early-bird registration for [event/webinar]. Emphasize the limited time nature or limited seats, use persuasive email copy that feels exclusive, and finish with a bold CTA like ‘Save your spot today.’”
💡 Why: Scarcity works — but with guardrails (no spammy exclamation points). This prompt engineers urgency that drives conversions.
23. Reminder prompt
👉 Prompt:
“Write a short reminder email for [recipient name] about the upcoming [event/webinar] on [date]. Include the event title, one sentence about why it matters for [their industry/business], and a direct CTA button to ‘Join live.’”
💡 Why: Reminders don’t need to be novels — the [date] anchor ensures attendees don’t forget, and the CTA keeps it frictionless.
24. ‘Sorry you missed it’ prompt
👉 Prompt:
“Draft a follow-up email for [recipient name] who registered but didn’t attend [event/webinar]. Open with a friendly ‘Sorry we missed you,’ share a link to the replay, and add a CTA to stay connected for the next event.”
💡 Why: Keeps no-shows in the loop. Instead of punishing them, you extend valuable information and keep the relationship alive.
25. Post-event recap prompt
👉 Prompt:
“Write a recap email for [ideal customer persona] after attending [event/webinar]. Summarize 3 key takeaways, include a testimonial prompt about what they thought, and end with a persuasive email CTA to try [product/service] while the insights are fresh.”
💡 Why: Recaps extend the life of your event. You get feedback, deliver valuable information, and plant the seed for next steps.
Follow-up & replies
26. Gentle nudge after silence
👉 Prompt:
“Write a short follow-up email to [recipient’s name/job title] who hasn’t replied to my previous email about [topic/product]. Keep it under 70 words, polite, and add a soft CTA like ‘Would you be open to a quick chat?’”
💡 Why: A gentle tap, not a hammer. It acknowledges silence without making the recipient feel pressured.
27. Follow-up after partial engagement
👉 Prompt:
“Draft a follow-up email for [recipient’s name] who opened my last email but didn’t respond. Mention the value of [product/service] in solving [pain point], add one key feature, and include a CTA to schedule a quick call.”
💡 Why: You’re rewarding engagement, not punishing inaction. By weaving in valuable information, it turns curiosity into action.
28. Closing-the-loop (‘breakup’) email
👉 Prompt:
“Write a polite breakup email to [recipient’s name/job title] after [X weeks] of no response. Keep it light, professional, and give them one last clear option to connect about [product/service]. Sign off in a friendly way that leaves the door open.”
💡 Why: Sometimes, closing the loop creates relief — and paradoxically, it’s often the email that finally gets a reply and boost engagement.
29. ‘Checking in’ without being pushy
👉 Prompt:
“Create an engaging follow-up email for [recipient’s name] that frames the check-in around [relevant update: industry news, new feature, upcoming event]. Keep it conversational and less than 100 words, with a natural CTA.”
💡 Why: You’re adding context for AI model instead of sending another “just following up” message. This makes your outreach feel like a personal connection rather than a nag.
30. Multi-channel follow-up (email + LinkedIn)
👉 Prompt:
“Write a follow-up email for [recipient’s job title] that mentions I also sent them a LinkedIn connection request. Keep it professional but friendly, under 90 words, and communicate the email as a way to share useful resources on [pain point/solution].”
💡 Why: Blends channels without feeling stalkerish. It acknowledges LinkedIn while keeping the email copy professional.
How to get the most out of ChatGPT for email marketing
Prompts are your steering wheel.
Get them right, and ChatGPT becomes an AI-driven platform that saves time and creates great email copy, with each email telling a story.
Get them wrong, and you’re stuck editing robotic text that drains your energy.
Here’s the quick cheat sheet how to integrate ChatGPT into writing email copy:
✅ DO:
- Be specific → Include [target audience], [pain point], [tone], and [call to action].
- Chain prompts → Build sequences (email 1 → email 2 → email 3), not just single messages.
- Keep it human → Ask for conversational, engaging email copy or email subject line, not stiff corporate jargon.
- Add constraints → Word count, sentence length, or format (e.g., “3 bullet points + CTA”).
- Experiment → Test subject lines, CTAs, and tones until you hit the sweet spot.
❌ DON’T:
- Don’t just type “write me an email” → You’ll get generic fluff that feels compelled but doesn’t convert.
- Don’t overstuff keywords or exclamation points!!! → Spam filters love that… and not in a good way.
- Don’t forget your strategy → Writing emails with prompts without clear goals = wasted time.
- Don’t ignore brand voice → Without guardrails, ChatGPT will default to bland “marketing speak.” instead of taking heavy lifting.
- Don’t send without editing → Even the best AI tools need a final human polish if you want to create emails that drive sales.
⚡ Think of it as prompt engineering for email marketers: clear directions in, valuable results out.
Good luck!