MARK'S POSTS

How (and why) to write a follow-up email after an in-person meeting
We get bombarded every day and half the night with endless requests for our time and attention. And even when we let our guard down for a second and open an email, click on a link or respond to someone somehow trying to get us to listen to them, we are conditioned to expect that 99% of these contacts are insincere, superficial and temporary.

9 Tips for Making Your Cold Emails More Persuasive
Here’s your mission, should you choose to accept it. Write a brief email to someone who doesn’t know you and who is not expecting to receive anything from you and persuade them to do something that you ask.

AI Guide for Writing Cold Emails: Part 2 – Prompts
Prompts are very important when creating AI-generated content because it tells the AI tool everything about the kind of content you want to produce. The more information you provide in your prompt, the more aligned the final product will be with what you have in mind.

AI Guide for Writing Cold Emails: Part 1 – Frameworks
It’s no secret that AI text generation tools can get the job done faster than you can. And more creatively than you can. And with more detail than you can. And do it all in a hundred different ways you would probably never think of on your own.

The Risks and Rewards of Using Automation on LinkedIn
In our last post about LinkedIn, we looked at some of the names you’ll find on the long list of tools available for automating certain activities on the world’s biggest platform for professionals. And in that post, before we started looking at individual tools, we included a short reminder that, officially, LinkedIn forbids their use and putting them to work on your profile can result in bans or suspensions from your account.