Margaret Sikora
Chief Operating Officer at Woodpecker.co
Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.
10 Reasons Why Your Cold Emails Are Getting No Response
This week we have a guest post by Nina Cvijovic, who is a researcher and writer at Etools. Nina analyzed 10 reasons why your outbound email campaigns may not be reaching the response rate you expect them to, or are not generating any responses at all. Either way, there's always a field for improvement in cold emailing. So go through the 10 checkpoints below, and read some advice on how your response rates can be improved.
What Does “Ideal” Really Mean in the Ideal Customer Profile?
We treat ICP (ideal customer profile) seriously at Woodpecker. We constantly work on the profile and try to keep it updated. That's not an easy task, because the profile evolves as the company grows and the business situation changes. Our Customer Success Team runs regular meetings concerning ICP. On one of those meetings, we realized that the "ideal" may actually be a set of various traits, depending on the point of view. See what we've figured out in terms of defining our ideal customer profile.
How to Process Emails Effectively: 5 Email Management Tips
Email gives us the opportunity to communicate instantly without any cost attached to it and that’s precisely why everyone uses it. But, when you have to process hundreds of emails every day, email management can be more of a distraction than help. This is a guest post by Niraj Ranjan Rout, the founder of Hiver.
What Is a Cross-Promotion & How to Find Cross-Promotion Partners?
I would say that for a business like ours to thrive in the internet era, it needs three things: a website that converts, testimonials from happy customers and a steady flow of targeted visitors. Out of the three, the most tricky to get is the last one. You can improve website conversion rates by running A/B tests. You may encourage people to leave you testimonials with an email plan. But how to get a growing number of visitors who fit your target? In this post, I share one idea that can boost your website visits.
What’s the Difference Between Inbound and Outbound?
You can get leads from two sources: inbound and outbound. But what's actually the difference between the two when it comes to sales? How do you approach the leads from those two sources? Should you work out two different strategies for serving them? If so, how should the strategies differ? Keep reading to find the answers to those questions and convert more leads, both inbound and outbound, into customers.
Free Email or Custom Domain Email? Which One Is Better For Cold Emailing?
Should I get a custom domain email address for my outbound sales campaigns or should I kick off with a free Gmail one? That’s a dilemma that many novice startuppers face. To help you decide, I summed up the pros and cons of both free and custom domain email addresses. Check which option is a better choice.