Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
What Outbound Sales Software Helps Scale Outreach? FAQ - cover photo.

What Outbound Sales Software Helps Scale Outreach? FAQ

Get answers to 70+ outbound sales software questions. Learn how the right tools scale outreach, boost replies, and protect deliverability.
Mailcastr 2025 Review + Pricing & Alternatives - cover photo

Personal vs company email addresses: which one builds more trust?

Want to look like an established enterprise? Learn how switching to a domain-based email instantly establishes trust with clients and improves your brand image.
Mortgage lead generation guide: tactics, tools, and tips that actually work - cover photo.

Mortgage Lead Generation Guide: Tactics, Tools, and Tips

Mortgage lead generation guide with tactics, tools, and tips to win qualified leads, build trust, and grow your business in a competitive market.
How companies can sign more clients through cold email - cover photo.

How Companies Can Sign More Clients Through Cold Email?

Cold email has a bad reputation — but only because most people do it badly. The truth is, when you approach it strategically, cold email outreach can be a cost effective way to reach your target audience, land your biggest and best clients, and create a steady pipeline of new business.
Sendcrux: Review, Pricing, and Use Cases for Email Campaigns - cover photo.

Sendcrux: Review, Pricing, and Use Cases for Email Campaigns

Sendcrux review covering features, pricing, and use cases. See how Sendcrux automates domains, mailboxes, warm-up, and CRM for email campaigns.
Mailpool: Features, Review, Use Cases - cover photo

Mailpool: Features, Review, Use Cases

Complete Mailpool guide with features, pricing, and review. See how Mailpool supports cold outreach campaigns with automation and inbox setup.