Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
hexospark

What is Hexospark and is it Good for Email Automation? 2025 Review

Explore features, pricing, and top alternatives to Hexospark to find the best fit for your outreach needs. Read our comprehensive review.
elastic email

Is Elastic Email a Good Tool for Email Marketers in 2025?

Every business out there knows that email is one of the most profitable channels for marketing and sales. The problem is that for email marketing to work, there are countless elements to get right. And once you get started, you need to make sure that your emails reach your target audience. It's incredibly hard to do that if you use the wrong tool.
leadloft

Leadloft: AI Automation to Help Close Deals – The 2025 Review

Long gone are the days when sales teams would pick up the phone and manually dial through lists of phone numbers. Nowadays, you can automate the entire sales process and a tool like Leadloft is a true game changer for any business.
sellizer

Sellizer for Proposal Tracking: Pros, Cons and Top Alternatives (2025)

Sellizer is a handy tool that can provide key statistics to sales teams that frequently send out business proposals. Instead of being left in the dark, this sales automation tool lets you track customer opens and click-throughs and determine if your proposals are achieving their desired effect.
gmelius

Gmelius: the Best Google Workspace Add-on for 2025?

If you do most of your daily work in Gmail, you probably realized very quickly that the app is very powerful but not omnipotent. If you want a simple way to organize incoming emails and add some Gmail labels, it's good enough.
ai generated emails

How to Create AI Generated Emails (That Work)

AI can be a curse and a blessing. It’s a blessing when you fully understand how to use it strategically, but it becomes a curse when used carelessly or without thought. This is especially true in email writing – the difference between success and failure lies in how well you leverage the tool.