Margaret Sikora
Chief Operating Officer at Woodpecker.co
Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.
Battlecard: Personalization vs. Automation – Finding the Sweet Spot in Cold Emailing
In cold emailing, every message is a chance to spark interest, build a relationship, and convert a prospect into a customer. Marketers often face a strategic dilemma: should they invest the time to craft hyper-personalized emails or lean on the efficiency of automation to reach a larger audience?
LinkedIn vs. Cold Email: Which Works Better for B2B Outreach?
When it comes to B2B outreach, marketers and founders are often torn between two powerhouse channels: LinkedIn and cold email. So which one actually works better? We asked several experts from different industries to share their take—based on results, not just opinions.
Pipl.ai: Pros, Cons, Pricing and Top Alternatives (2025 Review)
Does Pipl.ai really simplify cold email outreach? Read our review to find out. Learn its pros, cons, pricing, and top alternatives.
Sales Engagement Process: The Ultimate Guide for 2025
Sales isn’t easy – there’s no one-size-fits-all solution or magic formula to close deals. It’s a process that takes time, patience, and plenty of practice.
How to Improve Email Deliverability? 2025 Step-by-step Guide
Do your emails land in spam? Follow our step-by-step guide on how to improve email deliverability and boost engagement with ease.
Email Deliverability Best Practices for 2025 and Beyond
Get to know email deliverability best practices and learn how to land in inboxes, avoid spam filters, and monitor metrics for better results.