Best Tools For Lead Gen Agencies: A Comprehensive List 2024

Struggling to keep up with 2024’s lead generation demands?

This guide cuts straight to the chase, presenting the best tools for lead gen agencies.

From smart email marketing tools to sophisticated CRM integrations, these solutions are designed to supercharge your sales and marketing teams, ensuring you turn leads into cold hard cash.

Check what tools can help you transform your lead generation strategies.

How to choose the best lead generation tool? Tips

But before, there are a few things you should pay attention to.

Pinpoint your perfect fit

Before you choose a lead generation tool, think about what you need it to do. Do you want to generate leads from social media, like using Linked Sales Navigator, or are you more interested in capturing website visitors through landing pages?

If you’re part of a sales and marketing teams looking to streamline processes, look for a customer relationship management tool that integrates well with other marketing tools.

Look for great synchronization options

The best lead generation tools should easily integrate with other systems you are using.

For example, if your sales team uses email marketing tools, the lead generation software should work seamlessly with them.

This helps streamline your workflow and ensures that you don’t waste time switching between different platforms.

Future-proof your lead gen efforts

Whether you’re part of a small business or a growing B2B lead generation agency, you need a lead generation tool that can grow with you.

Start with understanding the capacity for handling new leads and how well the tool scales in terms of features and pricing. As your business grows, your tool should handle an increase in workload and features without hiccups.

Make sure it has a user-friendly interface and robust support

A lead generation tool should be easy to use without extensive training.

Moreover, check what kind of customer support the tool offers. Good support can save your sales team a lot of time and provide valuable insights when issues arise.

Consider the analytics and reporting features

To optimize your lead generation strategies, you need detailed analytics that can offer valuable insights into the behavior and preferences of potential customers.

The best lead generation tools provide comprehensive analytics that help you understand the effectiveness of your campaigns and tweak them for maximum conversion.

Look for tools that help you track the performance of lead generation channels like email campaigns, social media, and landing pages.

Lead generation tools for agencies

As you now know what to look for, check out the list of the best lead generation tools out there.

#1 Woodpecker

Woodpecker is a cold email tool that is a great choice for lead-gen agencies due to its numerous agency features. If you’re looking to capture leads and generate targeted campaigns, try it out.

Its integration with customer relationship management systems enhances the sales funnel process, so it’s easier for sales and marketing teams to engage and convert prospects.

Most robust capabilities

Woodpecker excels in several areas critical for email sequencing:

• Follow-up automation schedules multiple emails automatically. It keeps the conversation going and ensures that no lead is left hanging.
• Human-like sending makes your emails appear as though a real person sent them at irregular intervals. It keeps your emails out of spam folders.
• Robust security measures are in place to protect your data and ensure that duplicate contacts and non-existent email addresses are filtered out.
• Detailed analytics help you understand what works in your campaigns by tracking open rates, reply rates, and more.

Pricing

Woodpecker’s pricing caters to different needs:

1. Cold Email plan costs $29 per month when billed monthly. You get up to 500 contacted prospects, 6,000 stored prospects, and free features such as unlimited email accounts and team members. It’s great for individual sales and marketing teams focused on direct outreach.
2. Agency plan is $49 per month. It supports up to 1,000 contacted prospects and 16,000 stored prospects monthly. This plan includes all features from the Cold Email plan plus tools for managing multiple clients. It suits lead gen and recruitment agencies well.
3. Custom plan is designed for high-volume users, with pricing that begins as you need it. It offers extensive customization and features for large-scale operations, making it ideal for big sales teams or agencies that manage extensive email campaigns.

Useful reviews

• Users find Woodpecker to be an indispensable tool for managing email campaigns. Source: G2.
• They highlight its ability to automate follow-ups within the same email thread, which keeps conversations contextual and engaging for recipients. Source: G2.
• The platform’s analytics are frequently mentioned as invaluable for assessing and tweaking campaign strategies. Source: G2.

#2 Waalaxy

Waalaxy makes connecting on LinkedIn and email quick and easy. The tool’s smart features like AI prospect finder and detailed campaign tracking let sales and marketing teams engage with potential clients, keeping their lead pipelines full.

Key features

Waalaxy offers several key features that make it a tool for lead gen agencies:

• Email finder helps you get email addresses for your LinkedIn contacts. It simplifies the process of building contact lists for campaigns.
• Many integrations mean Waalaxy works well with CRM software and other marketing tools. It streamlines workflow and enhances data management.
• Campaign tracking allows you to see how well your email and LinkedIn campaigns perform. You get detailed analytics that shows what’s working.
• A/B testing lets you experiment with different messages. It improves the effectiveness of your campaigns.
• AI prospect finder automates the search for new potential clients, saving time and ensuring you always have a fresh list of targeted leads.
• The tool manages multiple LinkedIn accounts and runs multiple campaigns simultaneously, making it versatile for large operations.

Pricing

Waalaxy’s pricing structure is designed to accommodate different levels of usage:

• The free version includes basic LinkedIn features like 80 invitations per month and 25 email finder credits. It’s good for new users who want to try the platform.
• The advanced plan costs €112 per month. It focuses on LinkedIn with 800 invitations per month and keeps the 25 email finder credits. It suits small businesses that rely heavily on LinkedIn for lead generation.
• Business plan is priced at €160 per month. This is the most comprehensive option, combining LinkedIn features with 500 email finder credits and cold emailing automation. It’s ideal for larger agencies that need extensive outreach capabilities.
• Inbox Waalaxy is an additional service for better LinkedIn messaging at €20 per month.
• Extra Email Finder starts at €0.01 per email found, providing flexibility for agencies to scale their lead data collection as needed.

Useful reviews

Users appreciate Waalaxy for its time-saving capabilities and its automation features, particularly for LinkedIn. Source: G2.

However, some users express difficulties with the tool’s limitations on LinkedIn, like the caps on monthly invitations and the lack of certain filter functions found in tools like Sales Navigator. Source: G2.

The ease of use for beginners and the integration with sales automation tools are frequently highlighted as positives, helping users track leads and stay in constant contact with potential clients. Source: G2.

Some face challenges with email features and user interface navigation. Source: G2.

#3 Amplemarket

Amplemarket offers from finding and verifying lead emails to reaching out across emails and social platforms. The platform’s high price reflects its wide range of features, making it suitable for businesses that need deep sales intelligence and multi-channel outreach capabilities.

Key features

• Sales intelligence and lead generation tools let you enrich and verify emails before campaigns. You reach out with confidence, knowing the emails are valid.
• Multichannel sequencing allows you to engage with contacts across email, LinkedIn, and phone. This increases the chances of reaching potential customers.
• Email deliverability features and spam checker maintain high inbox rates. Your messages get through to the right people.

Pricing

Amplemarket does not openly share its pricing, which can be a barrier. After contacting them, it appears the lowest plan starts above $500 monthly. This pricing makes it less accessible for smaller businesses but might be justified by its extensive sales and email tools suite.

Useful reviews

• Amplemarket is straightforward to use once set up, saving time across sales operations. Source: G2.
• Sometimes data filters slow down, making it hard to work quickly. Source: G2.
• The tool occasionally glitches, especially with many integrations active. Source: G2.

#4 Smartlead

Smartlead focuses on scaling cold email outreach efforts. With features like automatic email follow-ups and a unified inbox, it simplifies managing large volumes of emails. This tool is a good choice for businesses that want to enhance their outreach and see more of their emails reach customers without extra fuss.

Key features

• Deliverability capabilities ensure your emails reach their intended recipients, boosting the success of campaigns.
• Email follow-up automation saves time by handling responses without manual input.
• A unified inbox consolidates all email communications in one place, simplifying management and response times.
• API integration allows seamless connectivity with existing email marketing tools.

Pricing

Smartlead offers three main plans:

• Basic Plan: For $39 per month, suitable for individual marketers with features like unlimited email warmup and a centralized inbox.
• Popular Plan: At $79 per month, it offers more features such as a custom CRM and email guide assistance for growing businesses.
• Pro Plan: Priced at $94 per month, this plan is best for large businesses needing extensive email capabilities and API access.

Useful reviews

• It offers many useful features but sometimes operates slowly, which can significantly hinder scenarios requiring timely actions. Source: G2.
• The interface can be clunky and slow, complicating simple tasks. Source: G2.
• Users often need to manually refresh the tool to update emails because it doesn’t fetch new emails in real time, leading to delays and extra effort. Source: G2.

#5 Snov.io

Snov.io enhances the lead generation process by integrating tools like email finders and LinkedIn support into one platform, making it efficient for sales and marketing teams to gather and manage leads. It simplifies the email campaign process with easy-to-use templates and comprehensive tracking.

Key features

• Email finder and LinkedIn integration quickly locate contact details, essential for expanding your lead base.
• Email enrichment provides additional details for contacts, allowing for more tailored and effective email campaigns.
• Drag-and-drop campaign builder enables easy creation and execution of email sequences, even for users without technical expertise.

Pricing

• Starter Plan: At $30 per month, you get 1,000 credits and can reach up to 5,000 email recipients. This plan includes basic lead generation and email campaign tools.
• Higher tiers offer more credits and features but come at a higher cost, affecting scalability for growing businesses.
• A limited free trial with 50 credits allows for initial testing but might not be sufficient for thorough evaluation.

Useful reviews

• The Chrome plugin and email accuracy save a lot of time in lead generation. Source: G2.
• Setting up the tool can be confusing for new users. Source: G2.
• The cost escalates quickly if you need to scale up your outreach efforts. Source: G2.

#6 RocketReach

RocketReach is a tool for finding and reaching out to new leads through advanced search capabilities and direct outreach tools like email and phone finders. It is particularly useful for teams looking to streamline their lead management and engagement strategies.

Key features

• Email and phone finder tools ensure quick and direct contact with potential leads, crucial for effective communication.
• Advanced search capabilities enhance the ability to target the right prospects with precision.
• A browser extension facilitates real-time prospecting, increasing efficiency and lead capture during web browsing.

Pricing

• Individual Plans:
  • Essentials: Priced at $39 per month per user, providing basic functionalities for individual marketers.
  • Pro: At $99 per month per user, it offers advanced search and outreach capabilities.
  • Ultimate: For $249 per month per user, this plan gives maximum data access and complete feature usage.
• Team Plans:
  • Team Pro: Costs $83 per month per user, designed for small team collaborations.
  • Team Ultimate: At $207 per month per user, it is best suited for larger teams needing extensive tools.
  • Custom plans can be discussed with sales for businesses needing tailored solutions.

Useful reviews

• RocketReach integrates well with CRM, enhancing our lead gen tool capabilities. Source: G2.
• Annual pricing requires a significant upfront investment, difficult for small businesses. Source: G2.
• Data accuracy issues can hinder connecting with top leads, affecting lead generation campaigns. Source: G2.

#7 Luna.ai

Luna.ai is tailored for small businesses seeking enterprise-level features to enhance their lead generation strategies. By leveraging natural language processing and a vast contact database, Luna AI helps sales teams efficiently penetrate new markets and generate leads.

Key features

• Database with over 275 million contacts and the ability to upload leads directly from a CRM provides a solid foundation for sourcing qualified leads.
• Technographic information and company-level signals offer valuable insights, enabling targeted and informed outreach strategies.
• AI-based personalization tailors communication, increasing the effectiveness of email campaigns by addressing specific customer needs and interests.

Pricing

• Free Plan: Offers 100 leads per month for basic testing of the platform.
• Starter: $300 per month for 1,000 leads, suitable for small teams initiating targeted campaigns.
• Starter Plus: $687.50 per month provides 2,500 leads, ideal for expanding outreach efforts.
• Premium and Ultimate Plans: Range from $1,250 to $2,083.33 per month, offering up to 10,000 leads for extensive lead generation needs across larger teams.

Useful opinions

• The tool seems great in theory but in practice, it wastes a lot of time. Users find that it does not perform as expected which leads to frustration. Source: G2.
• There are bugs and errors in the AI system. These issues can hurt a business because they mess up how you reach out to potential clients. Source: G2.
• The tool helps save time by handling routine tasks. This allows users more time to talk directly with people, which is a good thing. Source: G2.
• The cost of the tool is high compared to what you get. Users feel that the amount they pay is not worth the credits they receive, making it seem expensive. Source: G2.

#8 Salesmate

Salesmate integrates customer relationship management with advanced lead generation tools, making it an optimal solution for businesses aiming to streamline their sales funnel and enhance their B2B lead generation capabilities.

Key features

• CRM software automates repetitive tasks, allowing sales teams to focus on more strategic activities.
• Email outreach features and automated follow-ups simplify the process of engaging with potential customers.
• The ability to create custom landing pages and use AI for personalizing communications helps in crafting compelling marketing materials that attract and convert leads.

Pricing

• Basic Plan: $23 per user per month covers essential CRM functionalities along with email tracking and templates.
• Pro Plan: At $39 per user per month, adds workflow automation and more sophisticated marketing tools.
• Business Plan: $63 per user per month, includes a power dialer and comprehensive team management features.
• Custom options provide tailored solutions, with additional services like personalized onboarding and priority support.

Useful reviews

• Salesmate has an easy-to-use interface and many helpful features. This makes it simple to handle sales tasks. Source: G2.
• Sometimes, small glitches happen. These glitches can make using the tool annoying. Source: G2.
• The mobile website needs to work better and faster. Right now, it doesn’t perform as well as it could. Source: G2.

#9 Skylead

Skylead is a multichannel outreach tool designed to help businesses and agencies effectively manage and automate their lead generation strategies. By combining cold emailing with LinkedIn automation, Skylead offers a dynamic approach to engaging potential clients and driving sales.

Key features

• Email discovery and verification ensure high-quality leads by verifying email addresses pulled from LinkedIn, boosting response rates.
• LinkedIn automation streamlines connection requests and follow-ups, vital for b2b lead generation.
• Personalized images and GIFs in emails tailored to each recipient increase engagement and potential conversion rates.
• Unlimited email accounts allow for expansive campaign management and outreach strategies.

Pricing

• All-in-one Plan: Costs $100 per month, and includes features like unlimited email accounts, LinkedIn profile automation, and 100,000 monthly emails.
• White Label Plan: Offers branded solutions for agencies needing more tailored services, with pricing available upon inquiry.

Useful reviews

• Users appreciate the ability to automate multiple aspects of LinkedIn and email outreach but find the pricing structure limiting. Source: G2.
• The lack of diverse outreach templates can be challenging for newcomers to digital marketing. Source: G2.
• It’s easy to set up an automated outreach campaign. Source: G2.

#10 Clay

Clay combines artificial intelligence with extensive data integration to help businesses scale their personalized outreach efforts. It’s a powerful tool for consolidating contact data and crafting customized messages to improve sales outcomes.

Key features

• Integrates with over 75 data sources for enriched and accurate lead information, essential for creating effective sales funnels.
• Waterfall enrichment pulls data seamlessly from multiple sources, reducing manual research.
• AI research agents and an AI email builder assist in quickly generating personalized, high-quality email content.
• Designed to streamline complex lead generation campaigns and enhance qualified lead acquisition.

Pricing

• Free Plan: Offers limited access with 100 credits and basic features.
• Starter: $149 per month, includes 2,000 credits, ideal for small teams.
• Explorer: $349 per month, provides 10,000 credits and additional integration features.
• Pro: $800 per month, offers 50,000 credits with full CRM integration capabilities.

Useful reviews

• The lack of outreach templates complicates the initial setup for those new to the platform. Source: G2.
• CRM integrations, particularly with platforms like Hubspot, often experience technical issues, detracting from user experience. Source: G2.
• The credit system for updating contact data can become costly, especially when compared to third-party enrichment services. Source: G2.

#11 Zeliq

Zeliq offers a robust platform for email sequencing and sales engagement, integrating seamlessly with CRM systems like HubSpot to enhance lead generation and management efforts. It’s particularly strong in automating follow-ups and handling error notifications, ensuring professional communication.

Key Features

• Zeliq’s integration with CRM platforms streamlines the lead management process, ensuring all customer interactions are tracked and managed effectively.
• The platform offers a personality AI prompt, enhancing the customization of communications, which is critical for engaging potential leads effectively.
• Zeliq’s error notification system ensures that communications maintain a high standard, which is essential for maintaining professional outreach efforts.

Pricing

Zeliq’s pricing details were not specified, but the platform offers various tiers that include different features based on the user’s needs. Potential users are encouraged to contact Zeliq directly for detailed pricing information.

Useful reviews

• Users appreciate Zeliq for its straightforward setup and effective email sequence handling. Source: G2.
• Some users noted a lack of features during the beta phase but acknowledged ongoing improvements. Source: G2.
• The tool’s interface could be more intuitive to enhance user efficiency and overall experience. Source: G2.

#12 Emailchaser

Emailchaser is designed to optimize email outreach by ensuring emails not only reach the primary inbox but also engage recipients effectively to close more sales. It integrates well with platforms like LinkedIn and, making it a versatile tool for email marketers and agencies.

Key features

• Cold email campaign creator allows for automated follow-up emails, which are crucial for increasing engagement and response rates.
• Lead finder integration with platforms like LinkedIn enhances the ability to generate leads and manage them efficiently.
• The inclusion of a sales CRM helps track all customer interactions, providing valuable insights and enhancing lead management.

Pricing

• Free Plan: Includes one email account with unlimited emails and lead activities. It features a sales CRM powered by the latest OpenAI GPT model.
• Basic Plan: At $37 per user, per month, this plan offers three email accounts and includes all features from the Free Plan.
• Professional Plan: Priced at $97 per user, per month, this plan provides unlimited email accounts and includes comprehensive capabilities for advanced users.

Emailchaser also offers 14-day free access to the Professional plan for those who sign up within 24 hours, providing a risk-free way to explore its features.

Useful reviews

There are no reviews on the tool, which might be alarming.

#13 Outplay HQ

Outplay HQ is a comprehensive sales automation and engagement platform that supports multichannel outreach including chat, email, SMS, and more.

It integrates well with CRMs and other business tools, making it a versatile choice for teams looking to streamline their sales processes and improve lead tracking and management.

Key features

• Offers a Chrome extension that simplifies lead capture from platforms like LinkedIn, enhancing lead generation strategies.
• Multichannel outreach capabilities allow seamless communication across various platforms, crucial for maintaining engagement with potential leads.
• Sales analytics and prospect tracking provide valuable insights into campaign effectiveness and lead behavior.

Pricing

• Starter Plan: Free, allows up to 50 emails per day, suitable for individuals or small teams just starting out.
• Growth Plan: $79 per user per month, increases the limit to 1,000 emails per day, designed for growing businesses that need more extensive outreach capabilities.
• Enterprise Plan: Custom pricing, offers advanced features and support, ideal for large organizations with complex sales cycles.

Useful reviews

• Users report frequent bugs, especially with filters and reporting, which can interrupt workflow and require support intervention. Source: G2.
• There is a demand for additional features, such as custom reporting, which would enhance data analysis capabilities. Source: G2.
• Customer support is described as slow but ultimately effective, suggesting room for improvement in response times. Source: G2.

#14 CraftDraft

CraftDraft serves as an automated sales outreach tool ideal for teams and agencies focusing on multichannel communication.

With features like a LinkedIn AI assistant and AI content writer, CraftDraft aims to personalize and optimize outreach efforts, making it easier to connect with and convert potential leads.

Key features

• Lead list builder and multi-channel outreach with templates streamline the process of generating and engaging with leads.
• LinkedIn AI assistant and email AI personalization tailor communications to the individual level, potentially increasing response rates and conversions.
• An AI content writer helps craft compelling messages quickly, reducing the time and effort typically required for content creation.

Pricing

Sales Pro Plan: Priced at $59 per month, includes 1,000 LinkedIn messages, connections, and email messages. This plan is designed to accommodate the needs of active sales teams and agencies with moderate outreach volume.

Useful reviews

As there are no reviews available for CraftDraft, potential users should consider reaching out directly to the company or requesting a demo to better understand the tool’s capabilities and how it can fit into their sales strategies.

#15 Autoklose

Autoklose streamlines email outreach and lead nurturing processes with an array of features designed to engage prospects.

It combines email campaign management with advanced analytics, making it a comprehensive solution for businesses looking to enhance their lead-generation strategies.

Key features

• Smart email composer and sequence templates simplify the creation of dynamic, personalized outreach campaigns.
• Real-time reporting and email tracking provide insights into campaign performance and prospect engagement.
• Sales intelligence data and contact management tools help refine target audiences and optimize outreach efforts.

Pricing

• Auto Kloser Plan: Priced at $59.99 monthly, includes two email accounts and 500 outbound emails per connection.
• Advanced Kloser Plan: At $69.99 per user per month, offers all features of the Auto Kloser plus 500 email verification credits and additional integrations.
• Accelerated Kloser Plan: Costs $99.99 monthly, and includes everything from the other plans plus 250 data credits and 1,000 email verification credits.

Useful reviews

• Users report that the tool doesn’t integrate well with CRM. Source: G2.
• Some users would like more sophisticated sorting options in contact management, similar to those offered by competitors. Source: G2.

#16 SendBuzz

SendBuzz caters to businesses looking to leverage multi-channel outreach to enhance their sales processes. With its extensive database and suite of automation tools, SendBuzz supports sophisticated sales strategies across various platforms including email, SMS, and LinkedIn.

Key features

• Advanced lead finder with access to over 850 million verified profiles aids in comprehensive prospecting efforts.
• Multi-channel outreach capabilities ensure consistent engagement across email, SMS, calls, and social media.
• Funnel and landing page builder, along with CRM integrations, streamline the entire sales funnel from lead capture to conversion.

Pricing

• Basic Plan: $197 per month for access to 2,000 prospects.
• Intermediate Plan: $497 per month, which includes 10,000 leads and unlimited email follow-ups.
• Advanced Plan: $997 per month and it provides a high volume of 25,000 prospects, catering to large-scale outreach needs.

Useful reviews

• While SendBuzz offers powerful tools, the platform can be complex and overwhelming due to its breadth of features, posing a steep learning curve for new users. Source: G2.
• Good customer support. Source: G2.
• The complexity of the tool can pose challenges for less tech-savvy users. Source: G2.

Conclusion: select the most effective lead generation software

A top-notch lead generation tool should be versatile, integrating smoothly with existing systems and scaling with your business.

It must offer detailed analytics for insightful strategy adjustments and provide robust support to ensure seamless operation.

If your focus is on cold emails, Woodpecker stands out as an exceptional choice. It automates follow-ups within email sequences, helping maintain context and engagement.

Give Woodpecker a try and see the difference it can make in your lead generation efforts. Sign up and get your free trial today!