Cathy-Dawiskiba-CMO-at-Woodpecker

Cathy Dawiskiba

Chief Growth Officer at Woodpecker.co

Cathy started this blog a long time ago, though it seems like it was yesterday.

Woodpecker's 3 products

One Woodpecker – Three Products, or How We’re Changing

When Woodpecker was founded in 2015, it was a simple, intuitive app to automate cold emails. Well, Woodpecker is 7 years old now. And it has grown. It's matured. As an app and as a company. Now it also matures as a brand.

Woodpecker and HubSpot native integration

Native HubSpot Integration: Save Time on Data Entry & Generate More Qualified Leads

We’re excited to announce that Woodpecker is now natively integrated with HubSpot!

How to write a cold mail that works

How to Write a Cold Email that Actually Works in 6 Steps

In order to get replies, a cold email has to be short yet powerful, and intriguing. For this reason, each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.

A/B Testing in Cold Email: How to Optimize Our Copy to Get More Replies?

Split tests, or A/B tests, are a well-known method for website’s or newsletter’s copy optimization. But cold email copy also needs constant changes if it is to bring optimal effects. Here’s a little about split testing in cold email: which parts of our email can be tested, how can we test most effectively, what tools can we use for convenient comparison of results?

What’s the Difference Between Cold Emails and Marketing Emails?

At Woodpecker, we often hear people using the two terms "cold emailing" and "email marketing" interchangeably. In fact, cold emails and marketing emails differ, and they differ a lot. Sending cold emails that look like marketing emails won't bring you many responses. That's why I decided to analyze the two forms and explain the differences between cold emails and marketing emails. Read on to make sure you're not wasting your time sending marketing emails to your cold prospects.

9 Resources that Help Learn Quality Cold Emailing [Updated]

Quality cold emailing is a skill to be learned. It cannot be learned overnight. It takes months and years to learn how to write and send cold emails that work. And the learning never stops, really. It's a process of constant improvement. And during the process, you constantly look for guidance, inspiration, and advice based on experience. Below, I'm sharing with you my list of 9 cold emailing resources including books, ebooks, blogs, and a YouTube channel that are helping me in my learning process.

Turn knowledge into results

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