The 4T format
The 4T framework for cold email outreach is a four-part structure that takes advantage of human psychology to create a compelling message.
Start out your email by establishing a single truth. Sometimes, truths can be framed as a situation in which people find themselves. As usual, the more personal and relevant the truth to your prospect, the higher your chances of engagement.
The next sentence should get your prospect thinking differently about how they’re getting the job done. Your job is to make prospects consider an alternative route for accomplishing that work, your alternative. The “think” sentence should make prospects consider if they might be losing out on something.
This sentence shows how other people are accomplishing the same job as your prospect in a better way. This sentence will set up a contrast between the way the prospect is currently doing their job, and how they could be doing it.
This last sentence will open up the conversation to the prospect, by asking if they’re open to hearing more about how your service or offering will help them. Keep in mind that asking someone you don’t know for a conversation is a big ask, so keep the pressure light.