Account-Based Prospecting: How to Build and Work a Focused Target List
Account-based prospecting is a targeted B2B sales approach where you focus on a defined group of high-value accounts instead of casting a wide net.
13 mins readAccount-based prospecting is a targeted B2B sales approach where you focus on a defined group of high-value accounts instead of casting a wide net.
13 mins readThis guide is about Clay.com, the GTM data enrichment and workflow platform, not modelling clay.
17 mins readGood email copy is important. In 2015, I wrote over 40 posts on various aspects of good cold email copy. But even with the best copy but no people to send it to -- we're stuck. So except for good copy, we need a list of contacts for our outbound prospecting. Outbound prospecting isn't easy. Building a prospect list is hard. It requires lots of time and effort. And with respect to your time and effort, there's one thing you need to do before you roll up your sleeves and start collecting contacts. Actually, it's a question you need to answer to yourself. Here's the question and how to find the answer.
10 mins readList building is the outreach phase when we should learn as much as we can about our prospects so that we know what to put in our cold email copy. But what if we don't know what type of information to look for besides simple facts, such as company name, size, the number of employees, etc.? How to structure the research process to squeeze out the most of it?
10 mins readGetting your message noticed in a crowded inbox is a tough battle. Most messages get ignored, deleted, or lost in busy inboxes. A strong prospecting email changes that. It grabs attention, creates interest, and drives action — all in just a few lines.
12 mins readB2B prospecting is always a challenge but there are some shortcuts to success. I’ve put together some tips for boosting your chances with some simple but effective improvements you can make to your cold outreach.
16 mins readAt the end of last year, our outbound sales team hosted a webinar made for Quora users interested in lead generation. It was their first webinar, therefore, the outbound team wanted the audience to be relatively small. We thought you might be interested in watching the webinar and learning more about our approach to list building. So today, we’re publishing the webinar, and at the same time, officially launching Woodpecker YouTube channel.
1 mins readLooking for ideas to level up your prospecting game in 2020? Here you are -- I put together a list of 5 sales prospecting tips worth implementing into your lead generation strategy this year and onwards since I believe they are pretty much everlasting. Get yourself a nice cup of coffee and read on.
8 mins read