Woodpecker Blog

Attachments in Cold Email: Should We Ever Use Them?

Lately, we got some questions from our users about attachments in cold email. I understand that many sales people got used to sending emails including attachments. But when it comes to cold email campaigns, attaching files to the messages may actually make you look less reliable as an email sender, and thus cause some serious deliverability problems. I decided to write this post to show you some reasons why using attachments in cold email may not be the best idea. I also present here some alternative ways of sharing content with your prospects.

14 mins read

Customer Case Study: How edrone.me Builds Relations with Future Customers Using Cold Email

It's a dream for a SaaS team when they hear that a customer of theirs is satisfied with the service and wants to share their experience as a case study. That's what happened to us when Michal Blak, the Co-founder and CEO of edrone.me told us that he's open to tell the story of his team's experiences with Woodpecker. Michal Konieczny, who takes care of business development at edrone, added his two cents and here we are. Check how the e-commerce CRM uses Woodpecker to start conversations with their ideal customers.

8 mins read

What Is Woodpecker Partner Program And How Did We Start It?

Woodpecker Partner Program kicked off just a couple of months ago. We've created it to support the companies and the people who refer Woodpecker to their partners, customers, and friends. Today the program includes over 80 partners. In this post, I wanted to give you a little summary on how it works, who can be a part of it, and how we plan to develop it in the future. Read on to check what you can gain by becoming our partner.

3 mins read

Cold Email Clichés, or What Your Prospects Have Seen Too Many Times to Care

If you've been into cold emails for some time, or if you get hundreds of cold emails into your inbox, you are probably able to quote some cliché phrases and structures showing up over and over again for years. I described just a few of them below. Check if you know them. Check if you use them. Check how to replace them, which may probably boost your reply rates.

13 mins read

Customer Case Study: How Lead Pal Uses Cold Emails to Get New Agency Customers

Last week we announced 500+ companies on board with Woodpecker. This week we'd like to introduce to you one of them. They are called Lead Pal and they are a lead generation agency who provide their clients with full service outbound lead generation as well as custom-made prospect lists. I've had a great pleasure to talk to George Fironov – the founder of Lead Pal, who told me the story of how he started his business and how he's been developing it with cold email outreach.

5 mins read

500+ Customers at Woodpecker.co

We're thrilled to announce that over 500 companies from 49 countries have already trusted Woodpecker. It's been two years since we started working on our email automation software. We've learned a lot over this time about business relations, product development, marketing, sales and customer support. We are still learning and striving for improvement.

1 mins read

14 Deliverability Checks to Carry Out Before Sending Your Cold Email Campaign

You can have control over your cold email deliverability. In outbound outreach, it's crucial how many of the emails you sent actually get to your prospects' inboxes. There are at least 14 points on a deliverability checklist that you can, and should, go through before you start off your email campaign. I've listed them below in three categories. Some of them you may already know of, but some may be new for you. Check the list and see if you're doing everything you can to ensure that your cold emails actually get to their destination.

20 mins read

How to Find Ideal Prospects in Quickreach.io and Export Them to Woodpecker

UPDATE: Sadly, Quickreach.io was shut down on March 31st, 2017 and the company no longer provides the service of prospect list building.

1 mins read

What to Do When You Get an Interested Reply to Your Cold Email?

The moment you get an interested reply to your cold email... That's when you realize that the entire process of defining your ICP, looking for prospects, finding their contact data, was not a waste of time. This is the moment when you get rewarded for your hard work and effort. This is the moment we are all waiting for. But as soon as you handle the initial excitement, you actually need to come up with a reasonable response. Here are a few points you should pay attention to, if you want to keep an interested prospect interested.

11 mins read