Woodpecker Blog

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).

8 mins read

5 Ways a SaaS Sales Team Can Cooperate with Marketing for Better Lead Generation

Marketing and sales used to be portrayed in stark contrast. Nowadays, there's an ongoing trend to go for "sales and marketing alignment" -- that is, making the two teams work together. There's little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done? Today, I'll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.

5 mins read

The Power of Your Blog: How Great Content Makes You More Persuasive

Having a business blog is good for establishing your expertise and driving traffic to your main website and increasing conversions. So writes the inbound powerhouse, HubSpot. But can it boost the results of your email outreach campaign? Can it persuade somebody to reply? Let's find out.

9 mins read

10 Startup Growth Hacks To Generate Leads For SaaS Businesses

Generating first customers for your SaaS startup requires a lot of time. Time in the early days of any is scarce. There's so much work to be done that you don't know what to work on first. But in order to stay afloat, you need a steady flow of customers. Woodpecker got its first customers through cold emailing. Yet, there are other ways that can support the lead generation process in your company. In today's article, Deepti Jain from Aeroleads will tell you a bit about those other ways of generating leads for your startup.

14 mins read

Do You Prospect in California? Here’s the Newest Privacy Act Recap

California Consumer Privacy Act goes into effect on January 1, 2020.  Since major tech companies are based in California, the law may set standards in the whole US.  Let’s take a closer look at the requirements of the new law and how it differs from GDPR.

6 mins read

3 Resources that Will Help You Ask Better Questions

Sales articles are full of advice on how to skilfully ask questions during sales interview. That's not surprising. Questions are the exact thing that helps us move potential leads through the sales funnel. Cold callers use them during discovery calls and those who prospect might use questions while looking for the ICPs. But how to apply it to cold email senders who have just begun the conversation? Here I gathered 3 resources that will help you learn how to perfect the art of asking questions.

10 mins read

Woodpecker Meeting III – We Can Call it a Tradition

Even though two months have lapsed, I'd like to recap you on the third Woodpecker Meeting that took place on May 25, 2018, a single day when we all meet together to celebrate and listen to team presentations. It has slowly but surely become a custom for the Woodpecker team. The first meeting was set up to celebrate reaching 150 premium users, the second one -- 800. Read more to find out what we discussed in the third one.

3 mins read

How to Lower the Bounce Rate of Your Email Outreach with Human-driven Data Enrichment

Time for another guest post on our blog. This time it covers a topic that is very on trend right now, data enrichment. And it shows how to use data to increase your email deliverability. Ok, let's give the stage to Anastasia from CIENCE who's an expert in that field.

11 mins read

My Open, Reply or Interest Cold Email Metrics are Low, What Can I A/B Test?

Cold outreach needs a lot of experimentation before you get it right. You can tinker with cold email copy, subject line, CTA, and other elements to optimize your cold email. However, how do you know what to focus on?

10 mins read