How do you know if your campaigns work or not? The answer is of course: metrics. What outbound sales metrics should you track? What affects delivery rate and what can you do to boost it? What can you change in your email content and settings to get more opens, more (positive) replies, and more customers? In this article, we investigate the most important sales metrics for outbound campaigns.
14 mins readInbound vs Outbound – this seems like an endless dispute to me. On the one side, you've got people who claim outbound techniques are just wrong and unethical, whereas inbound is the only effective way to generate new valuable leads. On the other side, there are people who strongly advocate outbound, because that's what has really worked for them like no inbound tactic before. So whose advice are we supposed to follow? Which one works better in B2B: inbound vs outbound marketing?
15 mins readIf you're doing outbound sales, you've probably heard about the ABSD (Account Based Sales Development) trend lately. Is it new? Is it for everyone? Is it a revolutionary approach that will bring you $$$ as soon as your sales team adopts it? What is it, really? Check out the short introduction to ABSD in simple words.
11 mins readAnd here we go with the fifth part of our Prospect List Building Tools series. Meet Pardeep Kullar and Joe d'Elia, who have created and are developing Anymail finder. Learn about the Chrome plugin that will help you build targeted email lists while visiting prospects websites. Discover a tool that will find email addresses in bulk for a list of names and companies you've prepared in a spreadsheet.
10 mins readWe're happy to announce that over 200 companies from 35 countries have already trusted Woodpecker. We needed over a year and a half to reach the milestone of 100 customers. Not even 3 months after that, we're celebrating 200th company joining the circle of our satisfied customers. Thank you so much! We appreciate your trust and spreading the word about Woodpecker.
1 mins readDear users, have you ever gone crazy while trying to manage your prospect base in Woodpecker? If so, you should keep reading. Lately we’ve introduced some massive improvements into Woodpecker's interface to improve the UX. Now our users can easily and safely add, manage, and delete their prospects' data. Here's what's new and how it's better than before.
7 mins readAmerican former professional boxer. Widely considered one of the greatest heavyweights in the history of sport. One of the most recognized sportsmen of all time. Recently he passed away, but left great learnings and approach that should be a motivation for all of us. This is a post inspired by and dedicated to one of the greatest people of all time. Today, Muhammad Ali will teach you, sales folks, how to be successful in your own sales ring! This is a guest post by Emilia Mosiewicz – Sales Director at LiveChat.
9 mins readIn June 2016, we decided we should celebrate once we get 100 customers. That's a milestone for a SaaS startup, and we were getting closer and closer to the magic number. We bought a bottle of champagne and put it on the top shelf of our office fridge – to let it cool down and wait for the big moment. Here's what we did when we hit the first hundred and afterwards.
7 mins readHow do you start your cold email campaigns? Do you look for prospects first – or do you write your emails first? The order here should not be random, so the answer to the question: “what should go first?” really does matter. But the answer appears more complicated than you might think.
6 mins read