We're thrilled to announce that over 500 companies from 49 countries have already trusted Woodpecker. It's been two years since we started working on our email automation software. We've learned a lot over this time about business relations, product development, marketing, sales and customer support. We are still learning and striving for improvement.
1 mins readYou can have control over your cold email deliverability. In outbound outreach, it's crucial how many of the emails you sent actually get to your prospects' inboxes. There are at least 14 points on a deliverability checklist that you can, and should, go through before you start off your email campaign. I've listed them below in three categories. Some of them you may already know of, but some may be new for you. Check the list and see if you're doing everything you can to ensure that your cold emails actually get to their destination.
20 mins readUPDATE: Sadly, Quickreach.io was shut down on March 31st, 2017 and the company no longer provides the service of prospect list building.
1 mins readThe moment you get an interested reply to your cold email... That's when you realize that the entire process of defining your ICP, looking for prospects, finding their contact data, was not a waste of time. This is the moment when you get rewarded for your hard work and effort. This is the moment we are all waiting for. But as soon as you handle the initial excitement, you actually need to come up with a reasonable response. Here are a few points you should pay attention to, if you want to keep an interested prospect interested.
11 mins readRunning your email outreach campaigns, you will definitely see some negative replies. You can be more than sure of that. It's not a question of if?, but when? how many? from whom? and are they angry or just not interested? And actually, those are all very important questions. It's not a good idea to ignore the fact that you see negative replies to your cold emails just because everyone gets some. Negative replies are a sign that there is still something to improve in your outreach strategy. Here's about a few types of negative replies, what conclusions you can draw from them, and how you can use those conclusions to improve your cold email campaigns.
12 mins readHere comes the 8th part of our Prospect List Building Tools series. But it's a first one this year. This time I gave a spin to HeadReach – a product made by two co-founders in Bulgaria. I had a pleasure to interview one of them – Kalo Yankulov. He told me little a bit about their story and described the prospect list building tool they are developing at the moment. Meet Kalo and discover HeadReach that allows you to prospect directly in the app dashboard instead of LinkedIn.
16 mins readIt's official. We proudly announce that we've finalized our integration with Zapier! All Woodpecker users at the Team Pro plan have the ability to connect Woodpecker to 2000+ apps and automate various parts of their sales workflow. Read along to find out what Zapier is all about, and how you can employ it to easily push data between Woodpecker and other apps you're using to save time and improve your sales process.
8 mins readI've noticed that I'm more likely to respond to a cold email if I had a chance to see the sender's name or photo somewhere else before. That allows me to suppose that there's a way to boost open and reply rates of my cold email campaigns by making a warm basis for my cold emails. I've came up with a list of ways to warm up prospects' list before sending them cold emails and follow-ups. These simple actions may seriously increase your open and reply rates. Check them out, give them a try.
15 mins readIn 2016, I wrote around 20 posts about prospecting tools and tactics. I decided to prepare a little synthesis of the prospecting know-how I've shared with you so far. Here's the outbound prospecting process divided into 5 steps.
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