There are a couple of things you need to pay attention to before you set up a separate email account for outbound. But first, what are the services that offer email accounts? The most popular email host among our users is Gmail. Then, we tend to spot accounts at Outlook, Zoho and GoDaddy. But you can also set up an account at Yahoo! Mail, AOL Mail, ProtonMail, Rackspace, and the like.
6 mins readHave you ever wondered how to track link clicks in your campaigns? Seems Adam Ziółkowski has found a way when he worked on outbound campaigns at Livespace. It's a tactic borrowed from marketing. You just put UTM tags and monitor your campaign in Google Analytics. Read to learn from Adam how to do it.
7 mins readI got the pleasure to talk with one of our customers, Kwesi from Katallyze.io, who uses the Woodpecker Agency Panel. Kwesi answered all of my questions about cold emailing at their company, and I'm sure you can get a lot of useful advice from it.
8 mins readAs with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
8 mins readMarketing and sales used to be portrayed in stark contrast. Nowadays, there's an ongoing trend to go for "sales and marketing alignment" -- that is, making the two teams work together. There's little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done? Today, I'll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.
5 mins readHaving a business blog is good for establishing your expertise and driving traffic to your main website and increasing conversions. So writes the inbound powerhouse, HubSpot. But can it boost the results of your email outreach campaign? Can it persuade somebody to reply? Let's find out.
9 mins readGenerating first customers for your SaaS startup requires a lot of time. Time in the early days of any is scarce. There's so much work to be done that you don't know what to work on first. But in order to stay afloat, you need a steady flow of customers. Woodpecker got its first customers through cold emailing. Yet, there are other ways that can support the lead generation process in your company. In today's article, Deepti Jain from Aeroleads will tell you a bit about those other ways of generating leads for your startup.
14 mins readCalifornia Consumer Privacy Act goes into effect on January 1, 2020. Since major tech companies are based in California, the law may set standards in the whole US. Let’s take a closer look at the requirements of the new law and how it differs from GDPR.
6 mins readSales articles are full of advice on how to skilfully ask questions during sales interview. That's not surprising. Questions are the exact thing that helps us move potential leads through the sales funnel. Cold callers use them during discovery calls and those who prospect might use questions while looking for the ICPs. But how to apply it to cold email senders who have just begun the conversation? Here I gathered 3 resources that will help you learn how to perfect the art of asking questions.
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