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Time for another guest post on our blog. This time it covers a topic that is very on trend right now, data enrichment. And it shows how to use data to increase your email deliverability. Ok, let's give the stage to Anastasia from CIENCE who's an expert in that field.
Cold outreach needs a lot of experimentation before you get it right. You can tinker with cold email copy, subject line, CTA, and other elements to optimize your cold email. However, how do you know what to focus on?
It's not news for you that we need to warm up an email address. It's actually one of the first things you need to do before you get on email outreach. But an email address isn't the only thing that needs a bit of prep. We need to warm up a fresh domain too. Warming up a domain resembles warming up an email address. Yet, a newly registered domain warm-up takes way longer than that of any mailbox. Don't worry though. The steps you take to prepare a domain for outreach are pretty similar to the ones you go through with a new email address.
This is the blog post for cold email newbies. Or those of you who want to try something new with email outreach but lack inspiration. I'd like to propose that we rethink the ways of writing an opening message.
GDPR has been a big boom for us all. While browsing the Internet, we can easily find a lot of info about what GDPR is, who and what it applies to, and what requirements we should meet as companies in order to comply with the regulation. But for many of us in the Internet industry, there’s still the question of HOW we should actually apply it to our product.
Woodpecker has committed itself to help you comply with the General Data Protection Regulation as evident in the GDPR compliance available on the main website. To deliver on that promise, we’ve recently added a new feature to the Woodpecker app. A feature that makes it easier for you to run a GDPR-compliant email campaign and safely process personal data of your prospects in Woodpecker.
If you're in a SaaS business as we are, you know that you need the right strategy to deal with churn. Etienne Garbugli from Highlights, new software that uses a subscription model, wrote a guest post for the Woodpecker blog. All about using email for customer retention.