Lemlist is one of the most popular choices for sales teams that want to close more deals with powerful outreach campaigns. And while many sales development representatives are happy with Lemlist itself, pricing is a bit of a conundrum when you’re just looking to get started. If you’re looking to buy Lemlist for automated outreach campaigns, calculating your costs can be a challenge.
Today, we demystify Lemlist pricing and tell you exactly how much this sales engagement platform costs and what you get in each plan. You’ll also understand why pricing is one of the reasons why users look for Lemlist alternatives.
Let’s get into it.
Lemlist pricing: the basics
First things first: Lemlist has paid plans only and a 14-day free trial. There is no free plan.
All plans can be purchased on a monthly, quarterly or annual basis, and the longer the period you commit to, the bigger the discount.
- Quarterly: 10% off your total price
- Annual: 20% off your total price
On top of the pricing plans, you can also purchase additional credits at $50 for 5,000 credits, which gives you some flexibility.
There are three main pricing plans: Email Pro, Multichannel Expert plan and the Enterprise plan. Here’s how they compare.
Email pro plan: starts at $55/user/month
The Email Pro plan gives you a strong email-outbound foundation for basic email campaigns with a few nice extras. You get these key features:
- Unlimited email sequences and follow-ups, so you can engage prospects at scale.
- 3 sending email addresses per user, allowing you to spread the load and improve deliverability.
- Access to a 450 + million leads database, so you can build prospect lists inside the tool.
- Built-in email warm-up (via Lemwarm) and inbox rotation features to boost deliverability.
- Advanced personalization (dynamic images, variables), A/B testing, and CRM integrations with sales and marketing tools (HubSpot, Pipedrive, Salesforce). API access is supported in all plans.
This plan is ideal for growing teams focused on email-only outreach and want reliable deliverability and personalized messages without adding LinkedIn outreach or calls to the mix.
Multichannel expert plan: starts at $79/user/month
If you’re ready to go beyond email-only outreach, the Multichannel Expert plan extends all the Email Pro features and offers:
- 5 sending email addresses per user, expanding your sending capacity.
- Everything from Email Pro (unlimited sequences, warm-up, database access, testing, CRM integrations).
- LinkedIn automation (visits, invites, messages) and cold-calling steps (task reminders or call tasks) built in.
- A multichannel inbox that centralizes email, LinkedIn, and call activity.
- Custom landing pages & campaign templates, plus more integrations (Zapier, n8n, Make) and advanced targeting (intents & signals).
- Same billing flexibility (monthly, quarterly, annual discounts).
This plan is a good option for sales teams or agencies running full-funnel outreach and multichannel campaigns across channels rather than just email.
Enterprise plan: custom pricing
For larger organizations or high-volume teams, the Enterprise plan builds on Multichannel Expert and adds organization-level features. You get:
- Everything from Multichannel Expert (email + LinkedIn + calls + landing pages + integrations) bundled in for multichannel outreach.
- Unlimited guest seats, custom user roles & permissions, and advanced team management features.
- Dedicated account manager, priority support, advanced login security (SSO/SAML), and custom onboarding/training.
- Custom credits, high-volume sending allowances, and API/feature access tailored to enterprise needs.
Because pricing is bespoke and minimum seats apply, you’ll need to contact Lemlist for a quote.
Which plan should you get?
Choosing the right Lemlist plan depends on your outreach channels, team size and tech stack. Here’s a breakdown for sales leaders who need to choose a tool for their cold email outreach strategy.
Go for Email Pro if you are:
- A solo rep or a small team focused primarily on email-based outreach.
- Running cold email campaigns that benefit most from features like unlimited sequences and strong personalization tools. The plan gives you access to a large leads database with an email finder and built-in warm-up tools.
- On a tighter budget or just getting into structured outreach and not ready to invest in LinkedIn or call automation yet.
Choose Multichannel Expert if you are:
- A sales team or a lead generation agency that needs outreach across more than email. You’re combining email, LinkedIn, and phone calls into unified campaigns.
- Looking for higher collaboration capabilities (shared inboxes, multichannel flows) and more sending addresses and credits.
- Equipped to manage the added complexity of multichannel outreach and want a tool that keeps everything under one roof instead of multiple niche apps.
Opt for Enterprise if you are:
- A larger organization or growth company with multiple users and high volume outreach, needing advanced controls such as custom user roles, unlimited guest seats, and enhanced security (SSO/SAML) support.
- Your strategy includes bespoke onboarding, dedicated account management and deep integration into enterprise workflows.
- You need the flexibility to scale sending capacity, manage many campaigns simultaneously and demand full operational support rather than DIY.
In short, re-frame your decision by asking:
- What channels do we actually use? Email only → Email Pro; email + LinkedIn/calls → Multichannel Expert.
- How many users and how much volume are we running? If it’s just a few seats and moderate volume, stay at a lower tier; if it’s many users or high-volume campaigns, go Enterprise.
- How much operational support do we need? If you’re comfortable self-managing, choose a lower tier; if you need a strategic partner, go Enterprise.
But even after all this, Lemlist may not feel like the right cold email tool for high volume outreach with solid email deliverability. If you’re looking for great value, advanced features and a dedicated support team that helps when you get stuck, Woodpecker may be a better choice.
Why Woodpecker is the better option
If you’re comparing cold email tools and want the best value for money, Woodpecker beats Lemlist because it gives you strong outreach features at a lower entry price and with simpler scaling. Here’s how.
Pricing that starts much lower
- Woodpecker’s plans begin at $20/month for 500 prospects or per-slot usage, including core features like unlimited email accounts, email warm-up, list verification, unlimited follow-ups and unlimited team members.
- By contrast, Lemlist’s beginner plan starts higher and adds multichannel features only in the higher tiers, meaning you pay more sooner for the same or fewer users.
- Because Woodpecker charges usage-based, it can scale more flexibly for smaller teams or solo users.
Very competitive feature set for cold email campaigns
- Woodpecker offers unlimited email accounts, built-in warm-up, email verification, bounce-shield, inbox-rotation and condition-based follow-ups as part of its core offering.
- It integrates with major CRMs and tools (e.g., HubSpot, Pipedrive, Zapier) so you don’t incur extra spend just to plug into your workflow.
- Users mention Woodpecker is “more cost-effective and scalable” than Lemlist when your outreach is email-first.
Better suited if your focus is high-volume email outreach with minimal complexity
- If your core need is cold email rather than full multichannel (LinkedIn, calls, SMS) then Woodpecker covers you well without paying for extras you don’t use.
- Because Lemlist’s higher tiers target multichannel use-cases, you may end up spending more before you’re fully using the extra features.
If your outreach strategy is email-first, you are a small-to-mid-sized team or growing, and you want strong deliverability features without paying for channels you don’t yet use, then Woodpecker is the smarter pick.
Master cold outreach with Woodpecker, the best Lemlist alternative
If you already need multichannel automation today and will use LinkedIn, landing pages, calls as integral parts of outreach, then Lemlist may justify its higher cost, but only if you’ll fully use the extras.
For anyone else who wants to crush their sales quotas while maintaining great deliverability and sender reputation, Woodpecker is the better choice.
Try Woodpecker for free today and see why we’re the best Lemlist alternative.