Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
Acumbamail: What It Is and Best 5 Alternatives - cover photo.

Acumbamail: What It Is and Best 5 Alternatives

Want to handle professional SMS campaigns and boost your business? Acumbamail tries to solve that by bringing everything into one platform.
Mailtoaster Not Working? These 3 Tools Might Be Better - cover photo

Mailtoaster Not Working? These 3 Tools Might Be Better

You connect your account. You let the tool run. And… then what? No updates, no clear feedback, no idea if your emails are actually avoiding the spam folder. That’s the problem with some warm-up tools—they work in silence, and you’re left waiting.
The Truth About Warmbox (and 3 Tools That Might Work Better) - cover photo

The Truth About Warmbox (and 3 Tools That Might Work Better)

Still landing in spam – even with a warm-up tool? That’s more common than you think. You’re sending cold emails, you’ve set up SPF and DKIM, and maybe you’re already using something like Warmbox. But your messages still aren’t reaching the inbox. So what’s missing?
What is Activetrail and Who is it for? 2025 Review - cover photo

What is Activetrail and Who is it for? 2025 Review

Wouldn't it be great to use one platform for all the different ways you get in touch with your customers? Activetrail promises just that: a data-powered marketing automation software for email and SMS, letting you create multichannel campaigns effortlessly.
Mailjet: Pros, Cons, Pricing and More: the 2025 Review - cover photo

Mailjet: Pros, Cons, Pricing and More: the 2025 Review

Businesses around you send a million emails every day, and you're stuck in a loop, figuring out the basics. Whether it's setting up your welcome and onboarding emails, improving your deliverability and engagement stats, segmenting subscribers automatically or something else, there's always one more problem to solve.
What is Wordfly and How Does it Work? Review + Top Alternatives - cover photo

What is Wordfly and How Does it Work? Review + Top Alternatives

In a world filled with tools that do everything for everyone, Wordfly niches down. This is a digital messaging platform built for arts and culture organizations globally. If you're tired of the mainstream options, Wordfly helps you grow your organization with the help of email campaigns and SMS automations.