Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
Reply io vs Outreach: Which is Better for Sales Teams in 2026? - cover photo.

Reply io vs Outreach: Which is Better for Sales Teams in 2026?

When deciding between Reply.io and Outreach.io for your outreach or sales engagement stack, you are essentially choosing between two different philosophies.

Outreach vs Yesware: Which is the Better Tool for Sales Teams?

When it comes to outreach, sales engagement platforms may have an edge over tools that "just do email". However, adding all those extra features for your outreach efforts may not make sense if you want real results, fast. This is the kind of dilemma that is bothering those deciding between Outreach and Yesware.
Outreach vs Yesware: Which is the Better Tool for Sales Teams? - cover photo.

Lemlist vs Reply: Which is Better for Your Outreach Efforts? (2026)

Sales teams in 2026 have more choices than ever when it comes to tools that help them do their work more efficiently. From sending cold emails from multiple email accounts to advanced automation features that span across LinkedIn messages and WhatsApp messages, the choice is massive.
Lemlist vs Instantly: Outreach Campaign Tool Comparison (2026) - cover photo.

Lemlist vs Instantly: Outreach Campaign Tool Comparison (2026)

Choosing between Lemlist and Instantly is like choosing between an SUV and a sports car for a cross-country trip. Both can do the job, but in a completely different way. Lemlist is built for email and LinkedIn outreach with high personalization. Instantly has campaign management features for high-volume email outreach.
Yesware vs Salesloft: 2026 Sales Engagement Platform Battle - cover photo.

Yesware vs Salesloft: 2026 Sales Engagement Platform Battle

If you're trying to grow your sales results in 2026, getting through to customers is crucial. With so many tools on the market, you have to be careful not to purchase one that does more harm than good and actually hurts your email and LinkedIn outreach efforts. Yesware and Salesloft are two great sales engagement tools, both with their pros and cons.
Lemlist vs Mailshake - cover photo.

Lemlist vs Mailshake: 2025 Email Outreach Tool Comparison

Lemlist vs Mailshake comparison for 2025. Features, pricing, pros, cons, and which tool fits your cold email outreach strategy best.