Woodpecker Blog

10 Golden Rules of Cold Email

Writing a cold email is easy. That’s what people think – I mean the people who never tried writing one. It’s not easy for many reasons, but especially because we have to remember about so many things at once while writing it. Actually, we have to remember about at least 10 things. I call them the Golden Rules of Cold Email. Whether you're sending cold email for some time now, or you're just starting and have never sent your first cold email campaign yet, you should know them by heart. Here they are.

8 mins read

10 Factors that Make Our Cold Emails Work (or Not)

If you're sending cold emails, you know that sometimes your messages work amazingly well, sometimes they work OK, and sometimes they don't work at all. And whether your outreach works great, or it hardly works at all, there's always a reason for that. Actually, in most cases, there's a whole collection of reasons for that. Here's a list of 10 factors that you may want to check to discover the cause of your campaign's success or failure, and to improve the effectiveness of your emails in general.

9 mins read

How to Start B2B Cold Email Outreach?

Here's what it usually looks like: we read Predictable Revenue by Aaron Ross, we read some articles by people who have succeeded in doing cold email, we download some PDFs from the people who have gained lots of new customers and partners for their businesses thanks to cold emails. We soak up all the theory until one day we think to ourselves: ok, now it's time for practice. Sooo, where do I start... I mean, what do I do literally? This post proposes an answer to this crucial question.

11 mins read

Woodpecker.co Quickstart Guide: How to Use Cold Email Stats

So you've taken your first step – you've set your campaign and now it's up and running. Now you can take step two – control your campaign statistics and improve your emails on the basis of real-time data. Here's how to use Woodpecker stats to the fullest and why the stats are so important for your cold email outreach.

8 mins read

Woodpecker.co Quickstart Guide: How to set up a cold email campaign

Nifty cold emails work. Nifty cold emails with follow-up work miracles. But the sending cold emails by hand sucks because it takes way too much time. That’s not a made-up marketing scenario. That’s life. And if you’ve ever been sending your cold emails manually, you know that. We created Woodpecker because we had been sending our cold emails by hand and it was a problem we needed to solve. Now you can use our solution to fix it up for yourself. Here’s how to set up a cold email campaign in Woodpecker to automate outreach in a few simple steps.

11 mins read

How Does Woodpecker Send Your Emails & Follow-ups?

“I have sent a test campaign from Woodpecker, but it looks like it sends the emails very slowly…,” said Till – one of our beta testers. He sounded disappointed. We were surprised that he saw it as a drawback. We didn’t realize that we see it as an advantage because we know exactly how Woodpecker works. Once we explained to Till how the emails are sent and why so, he found it very interesting and said that it would make a great topic for a blog post. So this one is for you, Till! ;) And for all of you who are not really sure how Woodpecker sends your emails and follow-ups, and why it works this way.

13 mins read

Features vs. Benefits – How to Present Your Product in a Cold Email?

We’ve been talking with our users about the copy of their emails. It seems like they often struggle to tell the difference between the feature of their product, and the benefit this feature will bring to their potential client. Or rather, they feel like writing about features will automatically make the prospect think about benefits – just like they do when they write about their product. Well, the problem is the prospects, especially in outbound sales, often do not have that special ability to see the benefits while reading about features. That’s why it’s important we talk benefits instead of features when communicating with our potential customers. Here’s how to learn the difference between the features and benefits and how to write about benefits instead of features in your cold email pitch.

11 mins read

Fonts, Pics & Links in Cold Email – Should We Ever Use Them?

Have you ever had an idea to use some special fonts, bold, or underline in your cold email? Have you ever tried including links or pics? Have you been tempted to add attachments to your messages? Here’s about the graphic form of cold emails that work (or don’t work) and the reasons when and why they work (if they do).

9 mins read

Self-Service in Cold Email — What Shouldn’t We Expect from Our Addressees?

What can we ask our addressees for? What next steps can we plan for them to take after reading our message? What can we expect from them to do, and what would be too much? The CTA should be the final part of our message, but we should ask all those crucial questions even before we get about the copy. Here are some guidelines on how to find the answers to those questions.

9 mins read