Woodpecker Blog

What You Should Definitely Steal From Cold Email Templates

The core purpose of cold emailing is to start a conversation with a prospective customer and build a valuable business relationship off of it. However, to get there you need to catch your prospect’s attention and spark their engagement first. Your cold email copy plays a major role in achieving this goal. Coming up with compelling content is not a piece of cake, though. It takes time, effort and a substantial amount of creativity. Although copying a cold email template you found on Google won't get you any customers, seeing what others have written in their email copy is a source of inspiration. We studied quite a few cold email templates and summed up the most effective formulas you can steal to craft your own email copy.

9 mins read

A Step-by-Step Guide on How to Improve Your Domain Reputation

Have a closer look at your campaign stats. If you notice that the open rate is taking a nosedive and the number of bounces goes sky high, it most likely means that your deliverability rate is at a rock bottom and your messages either end up in the SPAM folder or are not delivered to the recipients at all.

10 mins read

5-Minute Campaign Audit for a Cold Email Newbie

Are you just one click away from sending your first cold email campaign? Then this post is for you. Hold your horses for a moment, and spare a few minutes to do a quick campaign audit before you click the ‘send’ button. Here’s what you should check to make sure your campaign is all set and ready to go.

9 mins read

The Better You Know How Email Works, the Higher Your Open Rate

There's a reason why we have 20+ email deliverability articles published on this blog. In order to be a pro at cold emailing and get outstanding results, you need to know how email works. Knowing how email works, however, doesn't mean writing the best email template out there. It goes well beyond email copy. It means knowing how email is sent and using this knowledge to schedule campaigns.

4 mins read

GDPR After Brexit: How It May Affect Cold Email?

There's a lot of uncertainty around the United Kingdom leaving the European Union. Since some of you target the UK, I think you wonder what will happen there in terms of GDPR. Will GDPR be still relevant after Brexit? Let's see.

6 mins read

Easier Campaign Management in Woodpecker: Announcing Campaign Folders

Today, I have exciting news for you all. A lot of you have been asking for a feature that would allow you to better manage your campaigns. And today, we’re taking the feature from beta. What is the feature I’m talking about? It’s an option to organize your campaigns in folders.

7 mins read

Most Common Cold Email Problems – Did You Face Any of Them?

You put a lot of hard work into preparing your cold email campaign, yet you get poor results. Hardly anyone opens your emails or very few people reply. You start wondering if your efforts actually make any sense. Sounds familiar? Don’t give up just yet, though. I have some solutions to the most common cold email problems you may face.

11 mins read

What Do I Need to Know About Email Blacklists?

You set up a cold email campaign and everything seems to run smoothly until you have a look at the statistics and notice a very high bounce rate. This may be a sign that you got blacklisted. First of all - don’t panic. Provided you landed on a blacklist unintentionally, it’s not such a big deal to get yourself off it. What costs much more effort, though, is regaining good sending reputation afterward. But first let me explain to you how blacklists work, why you landed on one and what you can do to get your IP removed from it.

14 mins read

Prospect List Building Tools Review Vol. 13: Management-Finder from eGrabber

It's about time for another prospecting tool to be reviewed. I was approached by eGrabber's team who proposed to me that they would do a demo of their tool, Management-Finder, to see how it works and how a prospecting team can use it. I invited Luke from the Business Growth Team and we spent some time playing with the tool. It's an unusual app but highly advanced and Luke got very excited about it. He said that he would save a ton of time with this tool. I spoke to Clinton Rozario and his colleagues at eGrabber. Let's find out more about the tool.