This time I’ve talked to Patrick Baynes, CEO & founder of Nerdwise - a digital agency with strong focus on lead generation, and one of Woodpecker’s partners.
7 mins readOne thing that seriously harms your sender reputation is sending emails to invalid addresses, which causes them to bounce back. To avoid that, you should always do email validation before clicking “send”.
7 mins readWorking from home is a challenge, I think we can all agree. For me as a momager - someone who works as marketing manager for Woodpecker and is also a full-time mom of two wonderful children (those wonderful children are a handful) - this past year proved to be a rollercoaster ride. I have been reminiscing about past times that I have spent at the office. I miss my team, and maybe that’s one of the reasons why I developed this idea of a new content series.
12 mins readNot long ago Twitter asked its users to summarize 2020 in one word. They got thousands of replies, also from some world-famous brands. Adobe replied with “CTRL + Z”, Microsoft Edge with “404”, YouTube responded, “unsubscribe”. We could say “blacklist”. And how would you describe it?
9 mins readWhat realization has 2020 sparked in us? And what conclusions did it bring us to concerning human relations in business? Find out.
6 mins readDo you think that a 42% reply rate, and nearly 100% open rate is impossible to achieve? In some industries, with a small list of carefully selected contacts, if you follow up, test & optimize - this can be done.
9 mins readI come to you with exciting news. Soon we are releasing our new blog. We have put a lot of effort into making our blog better. We changed a lot in terms of the entire look, navigation, and content categorization. It’s the biggest make-over since the blog was released in 2015.
2 mins readThis blog post is a chapter of an ebook I wrote, called “How to Grow SaaS with Email”. It includes lots of useful advice from top SaaS experts and email templates for each job to be done. Go grab a copy! This chapter is about increasing free trial conversion.
7 mins readFinding a compelling value proposition when entering a new use case for your product or expanding to a new niche can be tricky. Of course, you can trust your intuition and make a guess, but in case it’s a miss, you’ll waste time. Instead of making blind guesses, it’s wiser to make decisions backed by data. The simplest way to find out what value proposition speaks best to the new segment of prospects you’re targeting is to A/B test different approaches. That’s what we did.
5 mins read