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Where do you get first-hand knowledge on sales and growing a business? Blogs, YouTube and various courses are probably the Top 3. And how about podcasts? They’ve gained huge popularity these years. No wonder, you can drive your car or train at the gym and learn new things at the same time. I asked Vovik, the Head of Inbound Sales at Woodpecker, and Yuri, the Head of Outbound Sales, to recommend the examples of their favorite sales & business-related podcasts. Here’s the list.
Some would immediately say Yes! to putting an unsubscribe link. Some would say No… The answer to this is more complex than it may seem, so whatever your first answer was, you may want to check this article for a non-radical but rather a common-sense approach to an opt-out in cold email.
In this article, Erkki Muuga, the creator of WebinarSoftware.org, will take a closer look at how to use webinars as a powerful and versatile tool to grow your SaaS product. Yep, webinars are more than just a great lead generation channel. They are also an effective way to engage your new and existing users, teach them how to get the most value out of the product, reduce customer churn, as well as establish your brand’s credibility and thought leadership in your niche. There's more to good old webinars, than meets the eye. Let's see.
When you’re getting ready to start sending cold emails, the first thing you should do is set up a separate domain and mailbox that you’ll use only for cold outreach. This is a necessary step mainly for your domain’s safety reason, but also it allows you to handle the responses from prospects more effectively because they won’t mix with other business emails you receive. So without further ado, here's a nutshell guide on how to correctly set up a separate domain and mailbox for cold emailing.
It's always interesting for me to see how our customers use Woodpecker - and what exactly do they use it for. Is it just for generating leads? Spoiler: no, it's not.
You might have the best SaaS product in the world, but still getting users to convert into paying customers won’t happen by itself. This process needs to be thought through and designed so as to nudge the user in the right direction. But how do you do so? What determines if users will convert or not? I asked SaaS Growth Specialist Michał Fiech to help me out with this one and chime in on the topic. Ready? Let’s go.
A few posts back I showed you how you can maximize your webinar ROI by creating a webinar sales funnel. The foundation of the funnel are the follow-up emails for each stage: to drive more registrations, boost the show-up rates and post-webinar conversion. In this blog post you’ll find a bunch of email templates for each stage of the webinar sales funnel and a few tips on how to turn more webinar attendees into customers.