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How Email Automation Helps Us Manage Cold Outreach

So you’ve got your email and follow-up copy and a good-quality list of prospects. You’re ready to start sending. You just can’t wait to see first replies...

Follow-up Emails: How Many & How Often?

We already know that we need to follow up. We also have an idea of what our follow-up emails should look like. Now, how do we know when to send the follow-up messages? How many of them should we send for optimal results? Where is the line between persistence and stalking?

Why Should You Always Send Follow-up Emails?

Many cold email senders seem to think that a great opening message is what you need to master the outbound email outreach. Well, it is indeed – but it’s also not enough. Follow-up emails to those who didn't respond to our initial message are a must if we think of a truly effective cold email campaign. Here's a kind of 'Follow-up 101': why follow-up is so important and what we should realize before we start sending it.

We Got Seed Funding

Woodpecker Meeting III – We Can Call it a TraditionWe are happy to announce that on the 7th of May (after 5 hours spent in a notarial office) we finalized the agreement on pre-seed funding with Xevin Lab, a part of Xevin Investments. We are thrilled to be supported by the well-respected Poland-based fund focusing on innovative, high-potential companies developing new technologies and media market solutions (we especially like the ‘innovative, high-potential’ part). We also feel honoured to be selected from numerous Central and Eastern Europe promising start-ups.

How I Wrote a Cold Email that Got 50% Reply Rate

Not 50% open rate, mind you. 50% REPLY rate. That means half of the people I wrote to actually replied to me. And 100% of those were kind replies. Not “leave me alone” or “unsubscribe” kind of replies. I started some nice conversations and got a couple of people on Skype – which was the purpose of my email. Here’s my exact copy and some comments on how I constructed it.

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