Cold email campaigns remain a staple in email marketing because they get real results. For lead generation, finding potential customers, networking, and even making direct sales, cold emails cut through the noise.
18 mins readIf your emails aren't landing in the primary inbox, sometimes it's the fault of the content you're sending. Other times, underlying issues prevent you from sending emails to certain servers. This is where MxToolbox comes in, helping you look up the MX record, IP address, and other data to find out if sending emails to a domain is possible.
6 mins readCold email outreach can be a powerful way to start business conversations - if you do it right. But in 2025, with evolving data regulations and inbox filters getting smarter, many sales teams and founders ask the same question: Is cold emailing still legal?
10 mins readYour call to action might be the missing link if your cold emails aren't getting replies and conversions. A good CTA turns interest into action, and a vague one stops momentum cold.
14 mins readClay is a platform that lets you collect information from 130+ sources and get accurate data for your outreach efforts. Instead of shooting in the dark, you can use Clay to find your prospect's company email, phone numbers, and other relevant data.
6 mins readFor a while, the Cold Email Mastery course was one of the most talked-about resources in the cold outreach space. Freelancers, agency owners, and B2B marketers used it to learn the basics of cold email marketing and land their first clients.
9 mins readYour email might be perfectly crafted. But if it lands in the spam folder, it’s game over. The line between cold email and spam isn’t always obvious, but it is critical. Especially if you want to protect your email sender reputation and get replies.
11 mins readIf you already use Zoho as your CRM, help desk or signature tool, it makes perfect sense to use Campaigns as well. Zoho Campaigns is Zoho's signature tool for creating, managing and sending email campaigns to your audience. While being in the Zoho product family has its own advantages, it certainly has some downsides too.
9 mins readAutomizy is an email marketing tool that has been making rounds ever since they launched a lifetime deal on SaaSMantra. With a decent feature set and pricing that is very easy to understand, it seems like a great alternative to popular (and pricey) email marketing tools.
7 mins read