Need more leads from your business? One of the best starting points is email as a channel. It's low effort to get started and with a few tweaks, you can get hundreds and thousands of new subscribers that become customers. Of course, doing all of this manually can be a chore, which is why tools like Buttondown exist.
13 mins readSending cold emails is more than crafting the right message and sending it to a set of people who are likely to open and click through. Before any of that happens, you need to make sure everything is set up in a way that protects your sender reputation and keeps you out of the spam folder. Hypertide is one of the many tools that offers automated setup and promises improved inbox placement for your outreach campaigns.
13 mins readNewsletters can be a powerful way to build an audience and engage them long enough until they become customers. Upscribe is a lightweight tool that has the basic features covered and doesn't cost an arm and a leg. But is it worth your time and effort?
8 mins readIf you want to stay out of the spam folder, just creating great emails is no longer enough. You also need to have the right technical setup to make sure emails land in the primary inbox. And when you factor in multiple domains and cold email outreach, plain old Gmail just doesn't cut it anymore.
12 mins readStill wondering why your cold email campaigns get ignored – or worse, land in the spam folder? It’s probably not your pitch or your subject line. Nine times out of ten, the culprit is weak cold email infrastructure. If you’re firing off campaigns from your main domain, skipping DNS setup, or trusting a single inbox to do all the heavy lifting, you’re setting yourself up for disappointment.
13 mins readJust like the animal it takes the name from, Emailoctopus does many things at once. Slick designs with a drag and drop editor, a form builder for capturing emails, and powerful tools for sending out thousands of emails at once. But like an octopus, if you do too many things at once, you're bound to let something slip through.
11 mins readEmail feedback loops protect your sender reputation. Learn how they work, why they matter, and how to use them to avoid spam folders and complaints.
8 mins readMaileon promises a lot, but is it worth it? Compare features, pricing, and alternatives like Woodpecker to find what fits your email team best.
9 mins readEvery day, millions of cold emails hit inboxes, and some of them go straight to spam folders. Not because cold email doesn’t work anymore, but because the bar has gotten higher.
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