Subject line tip
Using phrases like “one more time” can create a sense of urgency, but be sure not to use it too often as it can come off as disingenuous.
Personalization tip
Personalization should extend beyond the greeting. Where possible, tailor your entire message to your recipient.
Problem tip
Recognizing a lack of response without sounding aggressive or annoyed is key to maintaining a positive tone in your follow-up.
Value tip
Including valuable insights or observations in your message can make your email more interesting and useful to your recipient.
CTA tip
Make your CTA straightforward and easy to understand. The more explicit you can be about what you want the recipient to do next, the better.
Signature tip
A professional and friendly sign-off can leave a positive final impression.
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.