Expired listing – property not sold Follow up

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Subject line tip

Subject lines that ask a question can prompt the recipient’s curiosity and encourage them to open the email. Make sure the question is relevant to the recipient’s situation or problem.

Ready to try selling your property again?
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Personalization tip

Always personalize your emails as much as possible. It demonstrates to the recipient that you’ve taken the time to understand their needs and circumstances.

Hi {{FIRST_NAME}},
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Problem tip

Clearly stating the problem or issue at the beginning helps the recipient understand why they’re receiving the email and what’s in it for them.

I'm not sure if you've had a chance to see my previous email, but I listed a few reasons why a property like yours might not sell when first listed.
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Value tip

Show empathy towards your recipient’s situation and follow it up with a clear value proposition to build trust and convey your ability to help.

If you're disappointed in the results so far, that's ok. I understand. But as a real estate agent with lots of experience in the {{AREA}} market, I want you to know that I can sell your property at the price you want for it.
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CTA tip

If you can find some time this week to chat, I would love to tell you all about my plant for selling your property at {{ADDRESS}}.

If you can find some time this week to chat, I would love to tell you all about my plant for selling your property at {{ADDRESS}}.
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Signature tip

Always sign off your emails professionally. Include your name, position, contact information, and if applicable, the company you’re representing. This ensures the recipient knows who the email is from and how to contact you.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    Subject lines that ask a question can prompt the recipient’s curiosity and encourage them to open the email. Make sure the question is relevant to the recipient’s situation or problem.

  • Tip thumbnail

    Personalization tip

    Always personalize your emails as much as possible. It demonstrates to the recipient that you’ve taken the time to understand their needs and circumstances.

  • Tip thumbnail

    Problem tip

    Clearly stating the problem or issue at the beginning helps the recipient understand why they’re receiving the email and what’s in it for them.

  • Tip thumbnail

    Value tip

    Show empathy towards your recipient’s situation and follow it up with a clear value proposition to build trust and convey your ability to help.

  • Tip thumbnail

    CTA tip

    If you can find some time this week to chat, I would love to tell you all about my plant for selling your property at {{ADDRESS}}.

  • Tip thumbnail

    Signature tip

    Always sign off your emails professionally. Include your name, position, contact information, and if applicable, the company you’re representing. This ensures the recipient knows who the email is from and how to contact you.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.