Cold Email templates gallery
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The AIDA format
The "AIDA" format is a marketing framework that can also be applied to cold emails. AIDA stands for Attention, Interest, Desire, and Action. It's a formula for structuring your email to capture the recipient's attention, generate interest, create desire, and prompt them to take action.
Attention: Start your email by grabbing the recipient's attention with a compelling subject line and an opening sentence that piques their interest. You want to make them want to read further.
Interest: Once you have their attention, build interest by providing information about the problem you're addressing, sharing relevant data or statistics, or presenting a unique value proposition. Explain why the recipient should care about what you're offering.
Desire: After you've captured their interest, create a sense of desire by highlighting the benefits and advantages of your product or service. Show how it can solve their specific problem or make their life easier and better.
Action: Finally, prompt the recipient to take action. Clearly state what you want them to do next, whether it's scheduling a call, signing up for a demo, requesting more information, or making a purchase. Make it easy for them to respond by providing clear instructions and contact information.
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Learn how to use cold email templates
How to use these cold email templates
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
What industries do the templates cover?
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Can I customize the templates?
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
Can you guarantee these templates will work?
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.