Cold B2B sales outreach email – social proof

Client case studies can make your past accomplishments the foundation for your future ones. Use this template to share with prospects.

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Subject line tip

Use curiosity: Spark the recipient’s curiosity by teasing a valuable or intriguing piece of information within the subject line.

We helped {{BRAND}} and we can help you too!
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Personalization tip

Personalized content is more engaging and relevant, keeping the recipient interested in reading the entire email.

Hi {{FIRST_NAME}}, As a {{OCCUPATION/POSITION}} in {{INDUSTRY}}, it's challenging to deal with {{PAIN_POINT_1}} and {{PAIN_POINT_2}}.
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Value tip

{{COMPANY}} has helped many companies in this field overcome these problems. To take just one example, here's the story of how we helped {{BRAND}} {{ACCOMPLISHMENT}}. Just click here to read / watch more.
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CTA tip

Be respectful and polite: Avoid using aggressive or pushy language in your CTA. Be respectful of the recipient’s time and decision-making process.

We can do the same for {{PROSPECT}}. If you can find just ten minutes for me this week, I can explain how. When is good for you?
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Signature tip

Add your title and company: Mention your job title and the company you represent to provide credibility and context.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}} {{COMPANY_LOGO}}
  • Tip thumbnail

    Subject line tip

    Use curiosity: Spark the recipient’s curiosity by teasing a valuable or intriguing piece of information within the subject line.

  • Tip thumbnail

    Personalization tip

    Personalized content is more engaging and relevant, keeping the recipient interested in reading the entire email.

  • Tip thumbnail

    CTA tip

    Be respectful and polite: Avoid using aggressive or pushy language in your CTA. Be respectful of the recipient’s time and decision-making process.

  • Tip thumbnail

    Signature tip

    Add your title and company: Mention your job title and the company you represent to provide credibility and context.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.