Resources

Cold B2B sales outreach email

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Subject line tip

Short and relevant to the content inside

You've got goals, we can help you get there
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Personalization tip

Personalized emails are more likely to grab the recipient’s attention, leading to a higher response rate compared to generic or impersonal messages.

Hi {{FIRST_NAME}}, The team here at {{COMPANY}} was interested to see how {{PROSPECT_COMPANY}} was profiled in this recent media appearance because it seems that your goals happen to be our special area of expertise.
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Value tip

At {{COMPANY}}, we're focused on helping companies like {{PROSPECT_COMPANY}} achieve things like: {{GOAL/ACHIEVEMENT}}. We've helped some of the biggest names in the business and other brands right here in {{GEOGRAPHIC_AREA}}. We can do the same for {{PROSPECT_COMPANY}} too
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CTA tip

Be clear and specific: Ensure your CTA is straightforward and leaves no room for confusion. Clearly state what action you want the recipient to take.

I would love to tell you how in a short phone call. Can we find some time this week? Looking forward to talking with you
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Signature tip

Keep it concise: The closing signature should be brief and to the point. Avoid lengthy signatures that may distract or overwhelm the recipient.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    Short and relevant to the content inside

  • Tip thumbnail

    Personalization tip

    Personalized emails are more likely to grab the recipient’s attention, leading to a higher response rate compared to generic or impersonal messages.

  • Tip thumbnail

    CTA tip

    Be clear and specific: Ensure your CTA is straightforward and leaves no room for confusion. Clearly state what action you want the recipient to take.

  • Tip thumbnail

    Signature tip

    Keep it concise: The closing signature should be brief and to the point. Avoid lengthy signatures that may distract or overwhelm the recipient.

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Follow-up templates

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Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.