Set a Custom Domain for Tracking Email Opens, Clicks and Unsubscribes in Woodpecker

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Lately, we added an option to set up a custom domain for tracking email opens, clicks, and unsubscribes in Woodpecker. What’s that all about? Check here and find out how you can use the custom tracking domains to take full control of your email deliverability, boost your credibility in the eyes of your prospects, and add another little branding touch to your messages sent from Woodpecker.

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7 Common Email Etiquette Mistakes You Need to Avoid When Writing Cold Emails

Although for many of us writing an email comes without much difficulty, it may be beneficial to stop, review what we’ve written and thought how others may perceive it. As we’ll see in this post, we may commit a blunder without even knowing.

Gloria Kopp authored a blog post for us about typical email faux-pas.

Let’s dive into it.

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Connect External SMTP from Mailgun or SendGrid to Woodpecker

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We’ve recently launched an option to connect an external SMTP from two email delivery providers: Mailgun and SendGrid. If you have been using one of those services to send your business emails, now it’s easier for you to connect your SMTP to Woodpecker. If you haven’t been using those, and frankly have a hazy idea what it is all about, you may want to learn more from this post. Either way, keep reading to find out when it makes sense to use Woodpecker’s integrations with Mailgun and SendGrid and how you can actually benefit from that.

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Lean Approach to Email Outreach, or How Big Should My Cold Email Campaign Be?

Our users sometimes report to us that they couldn’t find enough time to run their outbound campaigns. Yes, a well-thought-out cold email campaign takes some time to get prepared. But what we often observe is that cold email senders want to go large from the very beginning: have a prospect base including thousands of addresses, an 8-touch email sequence with A/B testing, and so on. In this post, I’m going to show you why it’s more beneficial to start small. Check out what we call the lean approach to cold email, and why it’s worth testing.

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