If you land on the Pursueapp website and see their outdated design and salesy calls to action, you might be wondering if it’s a legitimate tool or not. We wondered the same thing, so we did the research to find out if you can really use Pursueapp for cold emailing campaigns or if it’s a dodgy website with no real offer behind it.
Let’s look at Pursueapp in detail and see if it’s a good fit for your cold email marketing needs.
What is Pursueapp, and who is it for?
PursueApp is a cloud‑based cold‑email marketing platform designed to help businesses and agencies turn cold leads into paying customers quickly.
It offers an end‑to‑end system where you can import leads (via CSV or Zapier), verify them, design sequences, automate email sends, run triggers, and track results, all from one platform. It works with Gmail, Google Workspace, Outlook, Microsoft Exchange, or any SMTP provider
Top features
The feature set seems limited, but Pursueapp has quite a lot packed into one place:
- Supports sending cold email campaigns through Gmail, G Suite, Outlook, Exchange or any SMTP provider
- GDPR and PECR compliance to ensure legal email outreach in Europe and the UK
- Bulk limits: Elite plan allows sending up to 3,000 emails per day, support for up to 5,000 leads, and up to 5 mailout accounts; up to 15 campaigns; plus multi‑user support (2 users)
- Agency / commercial license options giving rights to sell services and manage multiple accounts (agency plan with 5 accounts)
- Lead import via CSV plus Zapier integration to connect with any lead source or CRM for seamless data flow
- Email verification system: automatically verifies and cleans imported leads to maintain sender reputation and improve deliverability
- Automated sending schedules, based on time intervals, specific days or triggered by user events such as opens or clicks
- Multi-step automation: custom email journeys and follow-ups triggered by recipient behavior (opens, clicks etc)
- Smart campaign analytics: detailed reporting on opens, clicks and overall campaign performance, with filtering to identify engaged leads
- Email theme and snippet support: create branded, visually consistent, reusable email templates and snippets
- Cold‑email training and tutorials: includes ready‑made email sequences and guidance to help users get started effectively; one‑year free updates and live support (24/7 chat, ticket response, remote assistance)
Pursueapp pricing
There are only two pricing plans: monthly and annual. While most SaaS tools offer the same features in monthly and annual plans (with a discount of some sort), Pursueapp does things a bit differently.
The Elite Monthly Payment plan is $19 per month. This gets you:
- 100 daily emails
- Support for up to 500 leads
- One user
- Email verification for 100 addresses
- One Mailout account
- Up to five campaigns
On the other hand, the Elite Yearly Payment is $67 per year and unlocks the following:
- 3,000 daily emails
- Support for up to 5,000 leads
- Two users
- 1,000 verified emails
- 5 Mailout accounts
- Up to 15 campaigns
- Snippet support
- Multi-trigger support
In general, the yearly plan is a much better package compared to the monthly one. Even compared to other tools for successful cold email campaigns, Pursueapp is affordable. But is it worth it?
Reviews from real Pursueapp users
We’d put them here if we had them. We browsed the web to find mentions of the Pursueapp in use, but there are no reviews available at all. There is no G2 profile, but there is one on Capterra. It doesn’t have any reviews at all, and the pricing info is outdated.
In short, you’ll have to get the paid plan for a month to see if it helps turn cold leads into customers.
Top alternatives to Pursueapp for creating targeted cold email campaigns
Pursueapp doesn’t inspire confidence. It may help with creating a killer cold email campaign, but why risk it when there are better tools out there? Here are our top choices for doing cold emailing correctly.
Woodpecker
Woodpecker is a dedicated cold email platform tailored for sales teams, agencies, and founders who need advanced campaign personalization, automated warm‑up, and robust deliverability measures—all in one tool.
Top features
- Built‑in email warm‑up and verification: Automatically warms up new inboxes and validates contact lists to reduce bounce risk and improve sender reputation.
- Deliverability safeguards: Includes adaptive sending, inbox rotation, bounce shield, spam‑word detection, and domain audits (SPF/DKIM) to maximize inbox placement.
- Sequence automation with A/B testing: Create multi‑step campaigns with conditional logic, reply detection, timezone scheduling, and split testing up to 5 variations.
- Unlimited email accounts and team members: Scale with unlimited mailboxes and users at no extra seat cost.
- Integrations and add‑ons: Supports CRM syncs and connects via API, webhooks, and native integrations; additional modules like LinkedIn automation, agency dashboards, and white‑label reporting available.
Pricing (usage‑based; monthly or annual billing available)
- Free Trial: 7‑day access, allows contacting up to ~50 prospects
- Starter: $29/month for up to 500 prospects contacted (≈6,000 emails), includes 2 warm‑ups
- Higher tiers:
- Approx. $188/month for ~10,000 prospects
- $1,354/month for up to 1 million prospects
- $9,999/month offers unlimited capacity
Note: Annual billing offers up to ~33% savings.
Additional features such as API access, LinkedIn connectors, or agency tools may add to baseline plan costs.
Considerations
❌ Learning curve for newcomers; especially when designing sequences and handling deliverability settings
❌ Add‑ons and advanced tiers can become costly for very high-volume or agency-heavy use cases
User insights
✅ “Includes warm‑up, inbox rotation, verification, very strong deliverability toolkit”
✅ “Simple yet powerful for scaling cold email campaigns”
❌ “Some find that once campaign volume grows, the Starter tier becomes too limited”
Why Woodpecker is a standout PursueApp alternative
While PursueApp focuses on email outreach workflows with some automation, Woodpecker takes it further by integrating warm‑up, deliverability monitoring, verification, personalization, sequence branching, and team collaboration, all in one interface. If you’re looking to scale cold email campaigns reliably with strong deliverability and full automation control, Woodpecker is a compelling upgrade.
Try Woodpecker for free today!
Reply.io
Reply is a sales engagement platform built for teams that handle large volumes of outbound or inbound outreach across multiple channels. It combines cold email, LinkedIn, calling, and AI tools into a single dashboard, making it useful for SDRs, recruiters, and agencies working with big contact lists and multiple touchpoints.
Top features
- Email automation and A/B testing: Create smart if/then sequences with follow-ups in the same thread.
- Built-in email validation: Improve deliverability without needing third-party tools.
- Timezone detection: Automatically sends messages at the right time for each lead.
- AI-powered content generation: Write emails with AI support (credit limits depend on your plan).
- Reply Data: Access a database of verified business contacts to fuel your outreach.
Pricing
Reply.io offers multiple bundles and plans:
- Sales Engagement
- Email Volume: $59/month for unlimited emails and mailboxes
- Multichannel: $89/month per user (billed annually), adds LinkedIn and call outreach
- Agency: $166/month (billed annually), with unlimited clients and anti-spam features
- AI SDR
- Starts at $259/month (billed annually), includes 1,000 active contacts
- AI Chat
- Free and Pro ($50/month) options available
A free trial is available for select plans.
Considerations
❌ AI credits are limited on lower plans
❌ The interface can be cluttered and hard to navigate
❌ No built-in bundling to group contacts from the same company
❌ Deliverability monitor lacks the depth found in other tools
User reviews
✅ “Great for scaling outreach, but email organization is a mess with too many tags and folders.”
✅ “You can’t fully customize emails the way you want, even though the rest of the platform is powerful.”
✅ “We had to pair it with a separate tool just to track inbox placement.”
Why Reply is a solid PursueApp alternative
Reply covers more channels and offers deeper automation than PursueApp. While it may be overwhelming at first and lacks some flexibility in customization, it’s a strong pick if you want multichannel sequences, integrated data, and an all-in-one outreach engine for your team.
Smartreach
SmartReach is a unified outbound platform combining email, LinkedIn, and call outreach with automation, CRM, deliverability tools, and AI‑powered content. It serves teams who want to scale personalized prospecting without stitching together multiple services.
Top features
- Email sequence builder: Create and automate multi-step cadences with follow‑ups and personalization support.
- Unified campaign inbox: Manage replies across channels in one shared inbox.
- Multichannel sequences: Combine email, LinkedIn, and calling into integrated workflows.
- AI content generation: Use built‑in AI tools to generate cold email copy and improve messaging.
- Deliverability suite: Includes inbox warm‑up, inbox rotation, ESP matching, and built‑in email validation.
- Prospecting CRM: Track and manage leads within the platform, with extensive native integrations.
- Analytics and reporting: Get insights on opens, clicks, replies, and more across clients and campaigns.
Pricing (per user, monthly billing)
Email Outreach Tier (designed for email-only workflows) includes:
- Basic – $29/month: Up to 1,000 prospects, unlimited sends, 10 warm‑up accounts, unified inbox, free email verification.
- Plus – $89/month: Up to 50,000 prospects, AI automations, ESP matching, inbox rotation, 25 warm‑up accounts, integrations, unlimited users.
- Pro – $199/month: Up to 100,000 prospects, three client dashboards, 75 warm‑up accounts, priority support.
- Scale – $499/month: Up to 500,000 prospects, unlimited warm‑up accounts, up to 10 client dashboards, enterprise-level outreach.
All plans include unlimited emails and free email verification.
Considerations
❌ New users may face a steep learning curve due to the breadth of features and customization options
❌ Click-tracking and other metrics are sometimes inconsistent across campaigns
❌ Reporting is robust but not as customizable or visual as some competitors
User reviews
✅ “Interface is intuitive, but mastering features and message customization took time when I first joined.”
✅ “Customer support was helpful, but tracking metrics didn’t always match real-life results.”
Why SmartReach makes a strong alternative to PursueApp
SmartReach delivers not only email automation but full-stack multi-channel functionality, including LinkedIn and calling workflows, whereas PursueApp focuses primarily on outbound email sequences. It pairs inbox management with warm‑up, validation, and AI content, all without separate tools.
For teams looking to scale outreach across channels with deep analytics and CRM-style features, SmartReach offers flexibility and a centralized experience.
YAMM (Yet Another Mail Merge)
YAMM, short for Yet Another Mail Merge, is a lightweight email marketing tool that runs directly inside Gmail. It connects with Google Sheets to let you personalize and send campaigns without leaving your browser. It’s ideal for solo founders, educators, and small teams who want to launch simple campaigns from their existing Gmail inboxes.
Top features
- Gmail and Google Sheets integration: Send emails directly from Gmail using contact lists in Sheets.
- Personalization at scale: Customize each message with data pulled from columns in your spreadsheet.
- Real-time analytics: See open, click, bounce, and reply data instantly inside your Sheet.
- Campaign scheduling and follow-ups: Set delivery times and send quick reminders or surveys.
- Google Forms and unsubscribe management: Trigger emails on form responses and add unsubscribe links with one click.
- Attachment support and templates: Add documents to emails and use pre-built layouts to speed things up.
Pricing
YAMM offers a flexible, low-cost pricing structure:
- Free: Send up to 50 emails/day with tracking and basic features.
- Personal ($2.08/month): For Gmail users, with 400 emails/day and priority support.
- Professional ($4.17/month): For Google Workspace users, up to 1,500 emails/day.
- Team ($12.50/month): Five seats included, 1,500 emails/day per user.
- Unlimited: Custom plan with higher limits, pricing on request.
Considerations
❌ Daily sending cap is low even on the highest tier
❌ Limited automation compared to tools like Mailchimp or Woodpecker
❌ High bounce rates are common if lists aren’t verified
❌ Few templates and limited design customization
User reviews
✅ “Perfect for basic campaigns, but if you need scale or automation, you’ll hit its ceiling fast.”
✅ “Bounce rates can get high, so be sure to clean your list.”
✅ “Attachments are tricky, and there’s a learning curve with spam filters if you’re not careful.”
Why YAMM is a solid PursueApp alternative
YAMM is not as full-featured or automation-heavy as PursueApp, but it works well for smaller campaigns and quick setups using Gmail. For users who don’t need multi-channel sequences or advanced reporting, it offers a much more accessible and budget-friendly option.
Conclusion
Pursueapp is hard to trust, especially with the limited social proof. The feature set is good, and the entry price point is very attractive. But why risk the future of your cold email campaigns over a handful of dollars?
Try Woodpecker today and turn ice cold leads into prospects.