Woodpecker Blog

Streamline Your Cold Email Outreach: Native Hunter Integration

I'm excited to announce that as of now, Hunter is natively integrated with Woodpecker. So if you'd like to use the two apps to streamline your email outreach, there's no need to do it via Zapier (as you would have up till now). In this article, we’re taking a closer look at Hunter.io, and interviewing Marvin Magusara to find out more about the tool that has been extremely popular around professionals who deal with prospecting. Keep reading to see if Hunter is the right tool to add to your stack and what you could get out of the Woodpecker + Hunter native integration.

12 mins read

Recruitment Agencies: How to Follow up After a Job Interview?

As a middle-man handling the communication between employers and candidates you’ve got a lot on your plate. There’s identifying the traits of a perfect candidate for a position, reaching out, and keeping track of who’s where in the recruitment process… Would you like to make it easier? See how to communicate with candidates and employers after an interview.

7 mins read

How to Generate More Leads After a Webinar?

I'm sure you can agree that webinars are time-consuming and stressful. Not only do you have to carefully plan the whole thing out, but you also need to oversee a lot of things, such as recording & sound quality, take care of the Internet connection, plus you need to make sure there's enough space for everyone to attend the webinar.

8 mins read

15+ Places Where You Can Find B2B Leads, Other than LinkedIn

If someone made a list of the "most commonly used sources of b2b leads", LinkedIn would be undisputable #1 on that list. And that's understandable. LinkedIn is a mine of information about businesses and people connected with those businesses. But there are also other platforms including collections of companies, divided into categories, where you can find ideal prospects along with some reference points for your cold email campaigns. Here are 15 places on the web where you can find SaaS companies, startups, software houses, marketing experts and other companies that will match your Ideal Customer Profile.

12 mins read

10 Reasons Why Your Cold Emails Are Getting No Response

This week we have a guest post by Nina Cvijovic, who is a researcher and writer at Etools. Nina analyzed 10 reasons why your outbound email campaigns may not be reaching the response rate you expect them to, or are not generating any responses at all. Either way, there's always a field for improvement in cold emailing. So go through the 10 checkpoints below, and read some advice on how your response rates can be improved.

19 mins read

What Does “Ideal” Really Mean in the Ideal Customer Profile?

We treat ICP (ideal customer profile) seriously at Woodpecker. We constantly work on the profile and try to keep it updated. That's not an easy task, because the profile evolves as the company grows and the business situation changes. Our Customer Success Team runs regular meetings concerning ICP. On one of those meetings, we realized that the "ideal" may actually be a set of various traits, depending on the point of view. See what we've figured out in terms of defining our ideal customer profile.

10 mins read

How to Process Emails Effectively: 5 Email Management Tips

Email gives us the opportunity to communicate instantly without any cost attached to it and that’s precisely why everyone uses it. But, when you have to process hundreds of emails every day, email management can be more of a distraction than help. This is a guest post by Niraj Ranjan Rout, the founder of Hiver.

14 mins read

What Is a Cross-Promotion & How to Find Cross-Promotion Partners?

I would say that for a business like ours to thrive in the internet era, it needs three things: a website that converts, testimonials from happy customers and a steady flow of targeted visitors. Out of the three, the most tricky to get is the last one. You can improve website conversion rates by running A/B tests. You may encourage people to leave you testimonials with an email plan. But how to get a growing number of visitors who fit your target? In this post, I share one idea that can boost your website visits.

10 mins read

What is a Cold Email Sales Funnel and How to Create It?

You’re probably familiar with the concept of an inbound sales funnel, which is basically the journey your customers take from the moment they hear about your brand to the sign-up. The funnel is usually divided into three stages. The top of the funnel is the broadest stage that includes anyone who comes across your brand. Yet only the ones who are interested in engaging more with your brand move down the funnel towards conversion. Your role is to fuel your page visitors’ interest and optimize their journey as much as possible, so the right leads are attracted and nurtured down the funnel until they make a purchase. The concept of a funnel can be copied to your outbound outreach too. Keep reading to find out how to create a cold email sales funnel in three steps.

10 mins read