Not long ago Twitter asked its users to summarize 2020 in one word. They got thousands of replies, also from some world-famous brands. Adobe replied with “CTRL + Z”, Microsoft Edge with “404”, YouTube responded, “unsubscribe”. We could say “blacklist”. And how would you describe it?
9 mins readWhat realization has 2020 sparked in us? And what conclusions did it bring us to concerning human relations in business? Find out.
6 mins readDo you think that a 42% reply rate, and nearly 100% open rate is impossible to achieve? In some industries, with a small list of carefully selected contacts, if you follow up, test & optimize - this can be done.
9 mins readI come to you with exciting news. Soon we are releasing our new blog. We have put a lot of effort into making our blog better. We changed a lot in terms of the entire look, navigation, and content categorization. It’s the biggest make-over since the blog was released in 2015.
2 mins readThis blog post is a chapter of an ebook I wrote, called “How to Grow SaaS with Email”. It includes lots of useful advice from top SaaS experts and email templates for each job to be done. Go grab a copy! This chapter is about increasing free trial conversion.
7 mins readFinding a compelling value proposition when entering a new use case for your product or expanding to a new niche can be tricky. Of course, you can trust your intuition and make a guess, but in case it’s a miss, you’ll waste time. Instead of making blind guesses, it’s wiser to make decisions backed by data. The simplest way to find out what value proposition speaks best to the new segment of prospects you’re targeting is to A/B test different approaches. That’s what we did.
5 mins readWhen organizing webinars, lots of elements need your attention. Picking the right topic, promoting the event so people sign up, actually hosting the webinar, and following up afterwards are just some of them. It might be easy to drop a ball or two when you’re trying to juggle so many. But you can use certain tools and integrations to make this juggling easier and reap full benefits of a webinar. Read this article by Luca Ramassa, Content Manager at LeadsBridge, to find out what those are.
12 mins readIf you sell insurance, then you'll agree there's nothing worse than dealing with sales objections that stop you from writing a new policy. If you want to overcome this, then you've found the right article. Today, David Duford, the owner of BuyLifeInsuranceForBurial.com and the author of three best-selling insurance sales books, will detail his word-for-word rebuttal scripts to defeat the top 10 most common insurance sales objections. Let's get started!
13 mins readAbout two months ago Vovik, our Head of Inbound Sales, hosted a live Q&A to share his knowledge of A/B testing in email. We were surprised at how many questions you guys asked! It looks like the topic of A/B tests in email needs to be explained in more detail, so I teamed up with Vovik to provide even more A’s to your Q’s. Check them out below.
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