Mary is a Content Marketing Specialist at Woodpecker. Because of her inquisitive nature and curiosity for the surrounding world, she quickly became our Quora expert. Each time you log onto Twitter or LinkedIn, you can notice she’s always online and up to date with the newest marketing trends.
Over the span of 2 years, Woodpecker has grown a lot faster than we’ve predicted. We have 1000+ customers on board who come from 52 different countries. But what’s more important for today’s blog post, Woodpecker has sent way more than 20 million sales emails throughout all this time.
I’m sure you can agree that webinars are time-consuming and stressful. Not only do you have to carefully plan the whole thing out, but you also need to oversee a lot of things, such as recording & sound quality, take care of the Internet connection, plus you need to make sure there’s enough space for everyone to attend the webinar.
I would say that for a business like ours to thrive in the internet era, it needs three things: a website that converts, testimonials from happy customers and a steady flow of targeted visitors. Out of the three, the most tricky to get is the last one.
You can improve website conversion rates by running A/B tests. You may encourage people to leave you testimonials with an email plan. But how to get a growing number of visitors who fit your target? In this post, I share one idea that can boost your website visits.
Organizing an “Ask me Anything” session can give your brand recognition, but also help you grow. If you’re super selective (or at least, strategic) when inviting people to join the session, you may get a pretty good source of prospective customers. How to do an AMA session to find leads?
In this blog post, I’ll focus on a couple of things you should consider before and after hosting an AMA session.
A lot has been said about the importance of face-to-face communication when trying to connect with business partners or potential customers. That’s why we attend various conferences, meet-ups, and networking events. It’s all in the name of forging strong relationships that will push our businesses forward. Networking works perfectly for that, I must admit.
It’s almost a given these days that when a visitor enters a SaaS website, they see a product explainer video embedded into the site. Video explainers are slowly fighting for being on a SaaS web developer’s ultimate checklist. It’s not unprecedented – I’ve found some sources supporting the claim that videos increase conversion (here’s one of them) or at the very least, the time spent on the site (another study).
We tend to think about email statistics just from a business perspective. Obviously, we want a 100% open rate and no fewer replies. That would be amazing, wouldn’t it? And if it turned out that the majority of replies were positive, we would win. However, the business advantage of getting high email stats is nigh on impossible without taking proper care of email deliverability.
Keep on reading to learn how the reply rate affects email deliverability.
What differentiates cold emailing from other types of 1-to-1 outbound practices is that a huge chunk of a cold emailing process can be automated. You just come up with an email copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don’t need to send it manually. Still, outreach by email may quickly backfire when you riddle your copy with words that trigger SPAM filters.
Words such as ‘insurance’, ‘financial’, ‘medicine’, ‘mortgage’ all alarm SPAM filters. But what if that is the vocabulary you use in your profession on a daily basis? How to avoid going to SPAM then?
I’ve seen a lot of cases where an email copy has destroyed a cold email campaign’s deliverability. The scenario usually goes like this. A cold email sender writes an email copy, unintentionally riddled with SPAM words. They purchase an email list online and using an email address that hadn’t been properly warmed up, they click ‘Send’. And thus they are in trouble.
We always say that a cold email subject line is like a key to a door. Today, I present to you examples of attention-grabbing subject lines that will work like the right key to the right door and open up a conversation with your prospect.
We analyzed the best salesemail subject lines at Woodpecker and uncovered a really interesting thing that may help you.