Direct pitch to prospects – Follow up

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Subject line tip

Keeping your subject line simple and direct often leads to higher open rates. Prompting a question in the subject line can also encourage the reader to open the email.

Got ten minutes to talk about a job change?
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Personalization tip

Personalization is key to catching your reader’s attention and improving your response rate. Use personal information wisely and respectfully.

Hi {{FIRST_NAME}},
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Problem tip

Directly addressing a problem can show the recipient that you are considerate of their needs and respectful of their time.

I had to get right to the point in my previous email and I'll do it again since I haven't heard from you since then.
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Value tip

how your reader what they stand to gain by following up on your email. This can significantly increase your response rate.

{{COMPANY}} is looking for talented pros like you and here are three reasons you should consider us for a career move: {{REASON}}
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CTA tip

Your CTA should be clear, easy to understand, and suggest a simple action the reader can take.

I'll be happy to tell you more but I need to hear from you first. Do you have time later this week?
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Signature tip

A professional signature helps to maintain a professional tone throughout the email and makes it easy for the recipient to contact you.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    Keeping your subject line simple and direct often leads to higher open rates. Prompting a question in the subject line can also encourage the reader to open the email.

  • Tip thumbnail

    Personalization tip

    Personalization is key to catching your reader’s attention and improving your response rate. Use personal information wisely and respectfully.

  • Tip thumbnail

    Problem tip

    Directly addressing a problem can show the recipient that you are considerate of their needs and respectful of their time.

  • Tip thumbnail

    Value tip

    how your reader what they stand to gain by following up on your email. This can significantly increase your response rate.

  • Tip thumbnail

    CTA tip

    Your CTA should be clear, easy to understand, and suggest a simple action the reader can take.

  • Tip thumbnail

    Signature tip

    A professional signature helps to maintain a professional tone throughout the email and makes it easy for the recipient to contact you.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.