With cold outreach, just assume that you will be sending two emails and have the second one ready to go. Don't be passive-aggressive in mentioning your previous email and restate the value you want to deliver.
Subject line tip
Questions can be more engaging than the average subject line
Personalization tip
Personalized content is more engaging and relevant, keeping the recipient interested in reading the entire email.
CTA tip
Personalized CTAs are more compelling and relevant to the recipient, leading to higher CTRs as they are more likely to take the desired action.
Signature tip
Keep it concise: The closing signature should be brief and to the point. Avoid lengthy signatures that may distract or overwhelm the recipient.
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.