Sign up for free trial email template

SaaS products need to push free trials as a way to get new customers in the door. The key is to describe the benefits they have to gain and how easy it is to use and take advantage of. Use this template to drive signups for your free trial.

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Subject line tip

Avoid spammy language: Steer clear of all caps, excessive punctuation, and words that may trigger spam filters, like “free,” “limited time offer,” etc.

Sign up for a free trial and see what {{BRAND}} can do!
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Personalization tip

By addressing the recipient by their name and showing knowledge about their background or interests, you establish a sense of rapport and trust.

Hi {{FIRST_NAME}}, We've got great news at {{BRAND}}! We're offering a special, limited-time offer of a free trial of {{BRAND}} at absolutely no cost or obligation!
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Problem tip

The problem is implicit here, presuming that the potential customer is looking for a product or service like the one being offered.
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Value tip

Just use the link below and you'll get free access to {{APPLICATION}} for {{TIME}}! Explore the many possibilities it offers, including: {{BENEFIT1}}, {{BENEFIT2}} While you're using {{BRAND}}, you'll also have full access to our Customer Support team in case you need help or have questions.
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CTA tip

Use actionable language: Utilize action-oriented verbs to prompt the desired response. Examples include “Download now,” “Schedule a call,” “Reply with your thoughts,” etc.

So sign up today and see how much more productive your work can be with {{BRAND}}!
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Signature tip

Add your title and company: Mention your job title and the company you represent to provide credibility and context.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    Avoid spammy language: Steer clear of all caps, excessive punctuation, and words that may trigger spam filters, like “free,” “limited time offer,” etc.

  • Tip thumbnail

    Personalization tip

    By addressing the recipient by their name and showing knowledge about their background or interests, you establish a sense of rapport and trust.

  • Tip thumbnail

    CTA tip

    Use actionable language: Utilize action-oriented verbs to prompt the desired response. Examples include “Download now,” “Schedule a call,” “Reply with your thoughts,” etc.

  • Tip thumbnail

    Signature tip

    Add your title and company: Mention your job title and the company you represent to provide credibility and context.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.