This template uses the “4 T's” to set up the issue, inspire action and spark a conversation: Truth sentences. A pure statement of fact, usually about a potential threat or an actual challenge coming up, like “Black Friday is almost here”, “Costs are rising everywhere”, “Finding new talent has never been so hard”, etc. Think sentences. Get the prospect to consider how or if they are preparing to deal with this challenge — “What are you doing to get ready…”, “Is your current staff large enough to…”, “Are you exposed to too much risk…”, etc. Third-party validation. Essentially the same idea as social proof, this is where you mention that another company is using your solutions and getting great results — “X is setting new sales records with our…”, “After just two months of working together, X is already…”, etc. Talk sentences. An invitation to keep the discussion going with a phone call, online meeting, etc. — “Want to know how they're doing this?”, “Worth considering for {{{COMPANY}}}?”, “Have 5 minutes to learn more?”
Personalization tip
Research your recipient: Before sending the email, take the time to research the recipient’s background, interests, and professional accomplishments. Use this information to tailor your message accordingly.
CTA tip
Be clear and specific: Ensure your CTA is straightforward and leaves no room for confusion. Clearly state what action you want the recipient to take.
Signature tip
Include social media links (optional): If it’s relevant to your communication or industry, consider adding links to your professional social media profiles (e.g., LinkedIn).
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.