The AIDA format is a formulaic approach to composing cold emails. It consists of four parts – Attention, Interest, Desire and Action. Attention (sometimes Awareness). Hey! Over here! Look at this! That's how things have to start, right? In the context of an email, this part is typically assigned to the Subject Line so it's visible at the Inbox level. Interest. What you're offering and why it should be of interest to the prospect. In other words, you're answering the question Why should you care about this? Desire. You definitely want this, right? More sales, higher traffic, better conversions – whatever the metric is, it's now within your reach! Action. All you have to do is click here and we'll take care of the rest. Now is the time!
Subject line tip
Short and relevant to the content inside
Personalization tip
Personalized content is more engaging and relevant, keeping the recipient interested in reading the entire email.
CTA tip
Use actionable language: Utilize action-oriented verbs to prompt the desired response. Examples include “Download now,” “Schedule a call,” “Reply with your thoughts,” etc.
Signature tip
Keep it concise: The closing signature should be brief and to the point. Avoid lengthy signatures that may distract or overwhelm the recipient.
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.